Tom Brady vs. Redskins


Note: preseason NFL coverage in local markets makes these numbers far more subject to change than on a typical night.

Sorry if I’m having a hard time getting too excited about last night’s broadcast ratings when Wizards of Waverly Place The Movie is drawing 11.4 million viewers over on the Disney Channel.

CBS won the night.  Not only can my beloved Washington Redskins not beat the New England Patriots (even in preseason) at least in the preliminary numbers, which are admittedly even more preliminary than usual, the game didn’t crack a 2.0 rating with adults 18-49 (1.9/7, 5.96 million viewers).

Elsewhere at 8pm you had a repeat of  Southland (1.1/4, 4.41M) locked in an epic struggle with a repeat of  Supernanny (1.1/4, 4.08M).

FOX ran two hours of repeats of Are You Smarter Than a 5th Grader and averaged a 1.1/4 and 4.43 million.  It will be interesting to see if  ‘Til Death, Brothers and Dollhouse manage to average a 1.1/4 and 4.43 million viewers.  We only have four weeks to wait to find out!


NBC ran two hours of Dateline from 9p-11p (1.7/6, 6.65M).  It was kind of grim for the Ugly Betty repeat at 9pm (0.8/3, 2.58M). Those are Defying Gravity style numbers, but at least UB is on Fridays, and more importantly, that was a repeat.  ABC fared a little bit better with 20/20 (1.2/4, 4.5M).

Over on the CW you had a repeat of Smallville (0.6/2, 1.59M) and repeats of the canceled sitcoms Everybody Hates Chris (0.6/2, 1.45M) and The Game (0.6/2, 1.48).  There are reports that BET is looking to pick up The Game, but since all the contracts have expired everything would need to be renegotiated to even secure the actors.

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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Posted by:TV By The Numbers

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