CBS won the night with adults 18-49 and total viewers on a Friday though there might have been some local preemptions for college basketball tournaments that could cause adjustments in the finals.
In its season (and likely series) finale, CBS’s The Defenders was steady versus last week with a 1.5 adults 18-49 rating. CSI: NY was up 18% from its last original to a 2.0 adults 18-49 rating and Blue Bloods was up 11% to a 1.9 adults 18-49 rating.
Fox was second with adults 18-49 for the night as Kitchen Nightmares won the hour with a 1.7 rating. Fringe was steady with a 1.5 adults 18-49 rating.
NBC and ABC tied for third with adults 18-49 for the night with a mix of unscripted programming and news coverage in the aftermath of the major earthquake off the coast of Japan.
Late-night results are below the primetime data.
Overnight broadcast primetime ratings for Friday, March 11, 2011:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|CBS||The Defenders (Season Finale)||1.5/5||9.03|
|NBC||Who Do You Think You Are||0.9/3||3.94|
|ABC||Primetime: What Would You Do||1.4/4||4.35|
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent. More information on ratings is available here.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.