Dollhouse-Vows-Fox

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Full details coming soon in the table below, but Friday night, Brothers got off to a slow start with 2.82 million and a 1.0/4 adults 18-49 rating and Dollhouse averaged 2.56 million and a 1.0/3 adults 18-49 rating.   Smallville fared worse than a repeat of FlashForward, and CBS of course won the night. Full details now below, but here are the half hour numbers for Dollhouse: (18-49, 18-34, viewers):

9-9:30p: 1.0, 1.0, 2.698 million

9:30-10p: 1.0, 1.0 2.427 million

Here are the night’s full details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 CBS Ghost Whiperer (season premiere) 2.2/8 8.58
ABC FlashForward (R) 1.5/5 4.55
NBC Law & Order (season premiere) 1.3/5 6.29
FOX Brothers (series premiere) 1.0/4 2.82
CW Smallville (season premiere) 1.0/4 2.50
9:00 CBS Medium (season premiere) 2.0/7 8.78
NBC Dateline NBC 1.5/5 5.82
ABC Modern Family (R) 1.5/5 4.28
FOX Dollhouse (season premiere) 1.0/3 2.56
CW America’s Next Top Model (R) 0.5/2 1.17
9:30 ABC Cougar Town (R) 1.5/5 4.18
10:00 ABC 20/20 2.3/8 7.11
CBS Numb3rs (season premiere) 1.8/6 7.92
NBC The Jay Leno Show 1.5/5 5.68

Though CBS won the night, it and won easily between 8pm-10pm, Numb3rs came in second to 20/20 with adults 18-49.  The numbers weren’t off the charts for either Ghost Whisperer or Medium, but they still easily won their slots and so far seem well paired together.

Smallville on Friday, I’m guessing drew its lowest ratings ever  for an original episode. But the CW notes the following:

The premiere of SMALLVILLE scored our best performance in the Friday 8pm hour among adults 18-34 (1.0/4), adults 18-49 (1.0/4) and total viewers (2.5mil) in a year (Sept. 26 2008 – Smackdown).

Versus premiere night last year, Smallville outperformed our comedies by +25% in adults 18-49 and +25% in total viewers.

What’s surprising to me is just how strong the ABC lineup of repeats of new shows (FlashForward, Modern Family and Cougar Town) was.  There’s another week of ABC repeats next Friday before Ugly Betty bows on October 9. The question is, will Betty outperform the repeats!?  Here are the bullets from ABC PR on the night:

  • Although 2/3 if its schedule was in repeats, ABC took second place on Friday night among Adults 18-49 to CBS with its season premieres.  In fact ABC (1.7/6) upset NBC’s season opening Friday by 21% (1.4/5) and Fox’s Friday opener by 70% (1.0/4).   ABC’s 20/20 stood as Friday’s #1 TV show in Adults 18-49 (2.3/7).
  • ABC equaled its highest-rated Friday night in 6 months – since 3/27/09.
  • With replays of FlashForward from 8-9pm (just one night after its debut) and the Wednesday comedies (Modern Family/Cougar Town) form 9-10pm, ABC finished #2 in the both the 8pm hour and the 9pm hour among Adults 18-49.
  • Friday’s highest-rated television show, ABC News’ 20/20 dominated the 10 o’clock hour with Adults 18-49 (2.3/7), beating CBS’ season premiere of Numbers by 35% (1.7/5) and NBC’s Jay Leno by 53% (1.5/5).  The newsmagazine also finished #1 from 10-11pm in the key Adults 25-54 news demo (2.6/8).
  • 20/20 earned its highest Adult 18-49 rating (2.3/7) since February, while posting its biggest audience (7.1 million) and highest Adult 25-54 (2.6/8) numbers since March – since 2/13/09 and 3/27/09, respectively.

Haters of The Jay Leno Show will revel in the 1.5 adults 18-49 rating, and nothing anyone can say will sap their joy!

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Versus premiere night last year, Smallville outperformed our comedies by +25% in adults 18-49 and +25% in total viewers.

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Posted by:TV By The Numbers

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