Almost every show on broadcast television was down last night vs. last week, FlashForward continued its ratings slide, Grey’s Anatomy tied a series low rating and even CW darling Vampire Diaries had a down night, as CBS edged ABC for the night’s overall adults 18-49 ratings win.
It was a very tough night for broadcast television.
ABC’s entire lineups hit lows. Flashforward was down 8% to a 2.4 adults 18-49 rating, its lowest ever. Grey’s Anatomy fell to a 5.0 rating, tieing its lowest original episode rating ever. Private Practice crashed, down 21% from last week to a 3.1 rating and a season series low.
CBS had the rare increase on the night as The Mentalist was up 3% from last week to a 3.7 rating. But Survivor fell 5% to a 3.8 rating, and CSI was down 15% from the “crossover” episode to a 3.5 rating.
NBC followed the downward trend. Community and Parks and Recreation each fell to a 2.0 adults 18-49 rating, both down 5% from last week. The Office hit a season low 3.7 rating, down 12% from last week. 30 Rock also hit a season low 2.9 rating, down 3% from last week. The Jay Leno Show was a relative rock of stability, flat with last week’s 1.6 rating.
No better for Fox. Bones fell 6% from last week to a 2.7 rating, and Fringe was down 9% to a 2.0 rating, which would be a season low if it stands up in the final ratings. Update: Not a season low. I plead bad list reading/memory.
Even the ratings sensation of the night took a hit, as Vampire Diaries fell to a 1.7 rating for adults 18-49 down from a 1.9 last week. Supernatural was another atypical show last night, managing to stay even with a 1.3 adults 18-49 rating vs. last week. Note: both CW shows were pre-empted in the Miami area for the local NFL broadcast of the Dolphins/Panthers game and so their results are subject to more than the usual revisions in the final numbers.
In Late-Night Local People Meters Thursday night:
- Conan O’Brien (0.9/4 in 18-49 in local people meters) topped CBS’s Late Show (0.8/4) in Nielsen’s 24 local markets with People Meters.
- At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters) tied CBS’s Late Late Show (0.5/4).
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|CW||The Vampire Diaries||1.6||5||3.660|
|NBC||Parks & Recreation||2.0||6||4.613|
|CW||The Vampire Diaries||1.8||5||3.791|
|NBC||The Jay Leno Show||1.7||5||4.927|
|NBC||The Jay Leno Show||1.6||5||4.705|
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.