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The series premiere of NBC’s School Pride cheered in with just a 0.9 adults 18-49 rating. It was followed from 9-11pm by Dateline NBC which averaged a 1.2 rating, down 25% from last week’s 8-10pm episode. On the upside, its 1.3 rating from 10-11pm was 30% better than last week’s, now exiled to Saturday, Outlaw. Overall though, NBC’s nightly 18-49 ratings average dropped from a 1.4 to a 1.1.
On the CW, Smallville’s 200th episode was up 30% vs. last week to a 1.3 adults 18-49 rating, also delivering a season high average viewership 0f 3.2 million. Supernatural was up 20% to a 1.2 adults 18-49 rating.
At CBS, Medium’s 1.2 adults 18-49 rating was even with last week. CSI:NY’s 1.7 adults 18-49 rating was down 11% from last week. While Blue Bloods slipped 6% to a 1.7 rating.
Fox’s Good Guys 0.8 adults 18-49 rating was even with last week.
CBS topped the night with both its 1.5 adults 18-49 rating, and its press release friendly 8.66 million average viewers, but the CW’s second place finish in the adults 18-49 ratings for the night was noteworthy.
Overnight broadcast primetime ratings for Friday, October 15, 2010:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millons)|
|ABC||No Ordinary Family (repeat)||1.0||4||4.11|
|NBC||School Pride (premiere)||0.9||3||2.90|
|FOX||The Good Guys||0.8||3||2.34|
Late night results via NBC:
In Late-Night Metered Markets Friday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.8/7; CBS’s “Late Show with David Letterman,” 2.3/5; and ABC’s combo of “Nightline,” 2.6/6; and “Jimmy Kimmel Live,” 1.3/4 with an encore.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.6/3; “Nightline,” 0.8/3; and “Jimmy Kimmel Live,” 0.5/2 with an encore.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/4). In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.3/2).
At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/3 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.