Whether due to holidays, no basketball, Clash of the Titans, etc, overall Adult 18-49 TV usage level declined by a -9% week to week (27.6 vs. 30.2). And as with Thursday night, down was again the theme.
Jamie Oliver’s Food Revolution was down a massive 42% from last week’s 2.6 rating with adults 18-49 to a 1.5 rating with adults 18-49. Not to poke Bill in the eyes, but maybe there was something to the Oprah-related boost last week. Things were bad all over, with CBS’s Medium only pulling a 1.3 rating with adults 18-49 in that hour (Dateline a 1.4) Food Revolution tied with a repeat of Kitchen Nightmares (also a 1.5) for tops among adults 18-49 for the hour.
I did an impromptu informal Twitter poll on whether Miami Medical would come in over or under a 1.5 rating with adults 18-49. The responses leaned towards over and the public is correct. Miami Medical came in at 7.5 million viewers and a 1.6 rating with adults 18-49. That was the top-rated program of the night with adults 18-49. Earlier in the night, like Medium, Ghost Whisperer averaged a 1.3 rating with adults 18-49.
NBC won the night with adults 18-49, fueled by Who Do You Think You Are that averaged a 1.4 with adults 18-49 and a two hour Dateline that averaged a 1.5.
Smallville returned a little lower, averaging 1.99 million viewers and a 0.9 with adults 18-49.
More on Miami Medical via CBS:
At 10PM, the series premiere of MIAMI MEDICAL was first in households (4.8/09), viewers (7.54m), tied for first in both adults 25-54 (2.3/07, with NBC) and adults 18-49 (1.6/06, with NBC). If the ratings hold, MIAMI MEDICAL was Friday’s #1 program in households, viewers, adults 25-54 and adults 18-49.
More on Jamie Oliver’s Food Revolution via ABC:
Jamie Oliver’s Food Revolution (9-10pm):
Jumping over its lead-in at 9pm among Total Viewers (+19% million) and Adults 18-49 (+25%) and building throughout its telecast Jamie Oliver’s Food Revolution ranked #1 in its hour among Adults 18-49 (1.5/5-tie) and among key Women: W18-34 (1.6/6) and W18-49 (2.0/7). In fact on all 3 measures, it was the new series’ 2nd week in a row to register as #1 regular program in its time period. Among Adults 18-49, Food Revolution beat established original competition in the time period on CBS by 15% (Medium – 1.3/5) and on NBC by 7% (Dateline – 1.4/5).
- Food Revolution stood as Friday’s #1 TV series with Women 18-34 for the 2nd week in a row. It also finished as the #2 TV program of the evening overall with Adults 18-49, running in a near-tie as the top-rated show (pacing within 1-tenth of a rating point of CBS’ highly-promoted debut of Miami Medical in the 10pm hour).
- Despite facing lower overall viewing levels year to year on the night prior to Easter weekend, Jamie Oliver’s Food Revolution improved the time period for ABC by 7% in Adults 18-49, over the year-ago night with original programming.
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|8:00||NBC||Who Do You Think You Are||1.4/6||5.90|
|ABC||Wife Swap (Premiere)||1.2/5||3.57|
|9:00||ABC||Jamie Oliver’s Food Revolution||1.5/5||4.31|
|FOX||Kitchen Nightmares (R)||1.5/5||3.61|
|CW||America’s Next Top Model (R)||0.5/2||1.28|
|10:00||CBS||Miami Medical (Premiere)||1.6/6||7.54|
Ratings data via Marc Berman’s PI forums.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
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