Note that Dancing With The Stars was scheduled to run until 9:32pm Eastern time. Ratings adjustments for DWTS (up) and Romantically Challenged (down) are more than typically likely when the final ratings are released later today.
Down, down, down.
FOX narrowly edged out ABC and CBS with adults 18-49 to take the nightly win, and won with adults 18-34 as well. ABC was Monday’s most-watched network with all ages.
Chuck dropped to a 1.9 adults 18-49 rating, tying a series low and no doubt sending fans into something….other than a flashmob. Romantically Challenged was down versus last week as well, to a series low 2.5 rating with adults 18-49 and likely to drop further (see note at the top) in the finals, though its total viewers were up versus last week.
I’m not sure if it gives Charlie Sheen any extra leverage in his contract negotiations, but while a special Big Bang Theory at 9:00pm was a season low with adults 18-49, the 4.5 rating still topped the night. House was down to season low 3.8 rating, a 10% drop from last week.
CSI: Miami won the 10pm hour in the demos, though Castle had more viewers and Castle was one of the few things not down, it was flat versus its last original. The 2.7 adults 18-49 rating for CSI: Miami was a series low. Castle’s audience numbers were up year over year, even though on the year ago night it had the advantage of a direct Dancing With the Stars lead-in.
Neither CW show exactly lit it up with the CW’s target of women 18-34, with One Tree Hill pulling a 2.0 rating in that demo, and Gossip Girl pulling a 1.9 rating. CW did beat NBC in that demo in both the 8pm and 9pm hour though.
Late night numbers are below the primetime data.
Nielsen overnight ratings for Monday, May 3, 2010:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|8:00||ABC||Dancing With the Stars||3.8/11||15.78|
|CBS||How I Met Your Mother||3.1/9||7.40|
|CW||One Tree Hill||1.0/3||1.93|
|8:30||CBS||Rules of Engagement||2.7/8||7.21|
|9:00||ABC||Dancing With the Stars||4.5/12||21.00|
|CBS||The Big Bang Theory||4.5/12||11.55|
|NBC||Law & Order (R)||1.3/4||5.06|
|9:30||CBS||The Big Bang Theory (R)||3.6/10||10.30|
|NBC||Law & Order||1.7/5||6.14|
Late Night: (via NBC ratings notes):
In Late-Night Metered Markets Monday night:
- “The Tonight Show with Jay Leno” (3.4/9 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.8/7) and ABC’s combination of “Nightline (3.4/8) and “Jimmy Kimmel Live” (1.6/5) in Nielsen’s 56 metered markets.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; “Late Show,” 0.9/4; “Nightline,” 1.1/5; and “Jimmy Kimmel Live,” 0.6/3.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.5/5). In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49) topped “Late Late Show” (0.5/3).
- At 1:35 a.m., an encore telecast of “Last Call with Carson Daly” averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
All numbers are Live+SD.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.