ABC was up on the night overall, as Dancing With the Stars gained 5% vs. last week to a 4.2 adults 18-49 rating, while Castle grew 20% to a 3.0 rating. (Note: Castle very likely to be adjusted downward in the final ratings because of a DWTS overrrun).
ABC topped the night in the advertiser important adults 18-49 ratings, and the press release friendly average viewership. Interesting to note that Univision finished third in adults 18-49, ahead of NBC’s all new line up, and Fox’s half repeat line up. Also note that the CW finished fourth on the night [third among English networks] for adults 18-34.
Update: Monday Night Football had a 12.3 metered market household rating, its best of the fall. We’ll have the final numbers later this afternoon.
Although there will be lots of chatter about the big Monday Night Football game, note that ABC was up on the night, and CBS was even overall. Only NBC (and Fox with a repeat) fell vs. last week.
CBS was even overall vs. last Monday, with its shows up and down. How I Met Your Mother fell 3% to a season low 3.2 adults 18-49 rating. Rules of Engagement was steady, tieing last week’s season low 2.9 rating. Two And A Half Men fell 2% to a series low for a Fall original episode 4.3 adults 18-49 rating. Mike & Molly, the only CBS show up on the night, rose 3% to a 3.6 adults 18-49 rating. Hawaii Five-0 kept falling, down 3% to a series low 2.8 rating.
Chuck held steady at its season low (yet now frequent) 1.9 adults 18-49 rating. After a few stable weeks, The Event fell 9% to a 2.0 rating. Chase (with a full season’s worth of episodes!) tumbled 19% to just a 1.3 adults 18-49 rating.
Following a House repeat, Lie To Me plunged 21% vs. last week to a season low 1.5 adults 18-49 rating.
After repeats last week, CW’s line up came back strong with 90210 matching a season high 1.9 rating for the CW target women 18-34 demo. While Gossip Girl drew a 2.2 rating for women 18-34. The CW finished third on the night for women 18-34.
Late-night results are below the primetime data.
Broadcast primetime ratings for Monday, October 25, 2010:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|8:00||ABC||Dancing With The Stars||3.7||11||18.660|
|CBS||How I Met Your Mother||3.2||9||8.382|
|8:30||ABC||Dancing With The Stars||4.1||11||19.926|
|CBS||Rules of Engagement||2.9||8||8.267|
|9:00||ABC||Dancing With The Stars||4.3||10||20.448|
|CBS||Two And A Half Men||4.3||11||13.662|
|FOX||Lie To Me||1.6||4||4.361|
|9:30||ABC||Dancing With The Stars||4.6||11||21.483|
|CBS||Mike & Molly||3.6||9||10.851|
|FOX||Lie To Me||1.5||4||4.176|
via NBC press note:
In Late-Night Metered Markets Monday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.8/7; CBS’s “Late Show with David Letterman,” 2.5/6; and ABC’s combo of “Nightline,” 3.4/8; and “Jimmy Kimmel Live,” 1.7/5.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/3; “Late Show,” 0.8/3; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.5/3.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/5). In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49) trailed “Late Late Show” (0.4/3).
At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.