All ratings points referenced below are adults 18-49 unless otherwise specified.


With the BCS Championship game on ESPN setting records, it was mostly a sleepy night on the broadcast networks.  ABC counter-programmed its Disney sibling ESPN by airing originals of The Bachelor and Castle and won the broadcast night with both adults 18-49 and total viewers.  Fox was content to burn off air two new episodes of Lie to Me.  CBS, CW and NBC were all repeats.

The Bachelor had a pretty lousy premiere last week, but at least it didn’t suffer much drop off from the premiere, down only 3% to a 2.8 rating between 8-10p.

Castle had the 10pm hour to itself as far as original episodes go, but with ABC announcing Castle’s fourth season renewal on Monday, there’s no point in trying to stir up any drama about it being 13% down to a 2.1 rating last night.  What’s great news for Castle fans isn’t necessarily great news for the readership of the Monday night ratings reports.  Fortunately for us, new episodes of Chuck and The Cape air next Monday…

Fans of The Cape might try to make something from last night’s repeat performance, but I’m in a we’ll have to see what happens next week mood.

Both Lie to Me telecasts were down significantly from the last original on 11/29.  The 8p airing was down 27% to a 1.6 rating and the 9pm was down 32% to a 1.5 rating.

Late-night ratings are below the primetime data.

Broadcast primetime  ratings for Monday, January 10, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC The Bachelor 2.7/7 8.42
CBS How I Met Your Mother (R) 2.4/6 7.41
FOX Lie to Me 1.6/4 5.50
NBC Chuck (R) 0.8/2 3.03
CW 90210 (R) 0.4/1 0.95
8:30 CBS Rules of Engagement (R) 2.0/5 6.71
9:00 CBS Two and a Half Men (R) 2.4/6 10.18
ABC The Bachelor 2.8/7 8.40
FOX Lie to Me 1.5/4 5.42
NBC The Cape (R) 1.0/2 3.68
CW Gossip Girl (R) 0.4/1 0.78
9:30 CBS Mike & Molly (R) 2.0/5 8.70
10:00 ABC Castle 2.1/5 9.20
CBS Hawaii Five-0 (R) 1.5/4 6.57
NBC The Cape (R) 1.0/3 3.49

via NBC press note:

In Late-Night Metered Markets Monday night:

• In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.8/6; CBS’s “Late Show with David Letterman,” 2.7/6; and ABC’s combo of “Nightline,” 3.6/7; and “Jimmy Kimmel Live,” 1.7/5.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.8/3; “Nightline,” 1.2/4; and “Jimmy Kimmel Live,” 0.7/3.

• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.5/3).

• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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