NBC’s Monday woes continue to grow as the Matt Lauer interview of George W. Bush scored just a 1.7 adults 18-49 rating, and its later shows tumbled. The special Matt Lauer Reports finished with lower adults 18-49 ratings than all episodes of Chuck this season. The Event fell 15% (vs. 10/25) to a series low 1.7 adults 18-49 rating, and Chase was down 6% (vs. 10/25) to just a 1.2 rating, which was also a series low.
With their baseball layoffs over, Fox shows were up on Monday night. House rose 3% (vs. 10/18) to a 3.7 adults 18-49 rating. Lie To Me was up 13% to a 1.8 rating.
Note: The Pittsburgh ABC affiliate and the CBS Cincinnati affiliate carried the Monday Night Football game which means that those networks’ fast affiliate ratings are more likely than usual to be adjusted downwards.
On ABC, Dancing With The Stars rose 5% vs. last week to a 4.2 rating, and Castle was up 4% to a 2.8 rating, but wait for the final ratings before celebrating.
At CBS, How I Met Your Mother fell 5% to a 3.5 adults 18-49 rating and Rules Of Engagement slipped 9% to a 3.1 rating. Two And A Half Men’s 4.4 rating was down 6% from last week. Only Mike & Molly bucked the CBS trend, rising 3% to a 3.7 rating. Hawaii Five-0 fell 3% to a 2.9 rating.
The CW’s 90210 scored a 1.6 rating in the CW target women 18-34 ratings, down 16% from last week. Gossip Girl’s 2.3 women 18-34 rating was up 5% from last week.
Because of the MNF local affiliate situation I hesitate to make much of ABC or CBS ratings yet, but note that Univision topped NBC in adults 18-49 on the night.
Late night ratings below the primetime table.
Broadcast primetime ratings for Monday, November 8, 2010:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|CBS||HOW I MET YOUR MOTHER||3.5||9||9.079|
|ABC||DANCING WITH THE STARS||3.4||9||17.902|
|NBC||MATT LAUER REPORTS||1.7||5||7.168|
|8:30||ABC||DANCING WITH THE STARS||4.0||10||19.850|
|CBS||RULES OF ENGAGEMENT||3.1||8||8.642|
|NBC||MATT LAUER REPORTS||1.8||4||6.902|
|9:00||ABC||DANCING WITH THE STARS||4.5||11||21.633|
|CBS||TWO AND A HALF MEN||4.4||11||14.020|
|FOX||LIE TO ME||1.9||5||5.585|
|9:30||ABC||DANCING WITH THE STARS||4.7||11||22.139|
|CBS||MIKE & MOLLY||3.7||9||11.355|
|FOX||LIE TO ME||1.7||4||5.024|
via NBC press note:
In Late-Night Metered Markets Monday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 2.5/7; and ABC’s combo of “Nightline,” 3.7/9; and “Jimmy Kimmel Live,” 1.7/6.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/3; “Late Show,” 0.8/4; “Nightline,” 1.3/5; and “Jimmy Kimmel Live,” 0.6/3.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) trailed “Late Late Show” (0.6/4).
At 1:35 a.m., Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.