Due to the nature of live sports programming the ratings for FOX (NFL Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS post game coverage ran until 8:22.  The game on Fox ran until 11:18p, the numbers below are only for primetime

With an NFL playoff game, of course Fox won the night and second place wasn’t even close.  The earlier afternoon game between the Steelers and the Ravens  ended right before 8pm, so CBS didn’t see any overrun but got a tiny primetime boost with postgame coverage that was enough to pace CBS to a second place finish. The Miss America Pageant averaged a 1.6 rating with adults 18-49 from 9-11p and ABC was third for the night.  NBC’s repeats were a distant last place.

Broadcast primetime ratings for Saturday, January 15, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Pregame/NFL Playoff: Green Bay at Atlanta 9.0/27 25.44
CBS NFL Post-Game/NCIS (R) 3.8/11 12.46
ABC Wipeout (R) 1.2/4 3.97
NBC Chuck (R) 0.4/1 1.49
8:30 FOX NFL Playoff: Green Bay at Atlanta 10.4/31 29.45
CBS NCIS (R) 1.5/4 6.88
ABC Wipeout (R) 1.3/4 4.40
NBC Chuck (R) 0.3/1 1.10
9:00 FOX NFL Playoff: Green Bay at Atlanta 10.8/31 30.00
NBC Law & Order: Los Angeles (R) 0.4/1 1.92
ABC 2011 Miss America Pageant 1.3/4 5.26
CBS NCIS (R)/Defenders (R) 1.2/3 5.84
9:30 FOX NFL Playoff: Green Bay at Atlanta 10.3/29 28.14
ABC 2011 Miss America Pageant 1.5/4 6.25
CBS The Defenders (R) 1.0/3 4.40
NBC Law & Order: Los Angeles (R) 0.5/1 2.71
10:00 FOX NFL Playoff: Green Bay at Atlanta 10.1/29 27.33
ABC 2011 Miss America Pageant 1.8/5 7.11
CBS The Defenders (R)/48 Hours Mystery 1.0/3 4.93
NBC Law & Order: Special Victims Unit (R) 0.7/2 3.35
10:00 FOX NFL Playoff: Green Bay at Atlanta 9.1/26 23.60
ABC 2011 Miss America Pageant 1.8/5 7.85
CBS 48 Hours Mystery 1.2/3 5.34
NBC Law & Order: Special Victims Unit (R) 0.9/3 4.11

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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