Due to the nature of live sports programming the ratings for ABC (College Football), NBC (College Football) and Fox (World Series baseball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings. 

Though the numbers for 3/4ths of last night’s programming  will be adjusted due to the nature of live sports programming, it’s clear that the World Series on Fox will easily trump the USC-Notre Dame game on NBC and ABC’s Saturday Night Football (a national split, the eastern ~2/3rds of the country got the awesome Texas Tech-Oklahoma upset and the rest got Washington-Stanford) Update: Commenter ‘Tyler’ correctly notes that Texas Tech/Okahoma did not start until almost 10:00 due to a weather delay and before then everyone got Washington/Stanford (and that the bigger game, Wisconsin-Michigan State was on ESPN).  I’ve included the preliminary live event hourly totals below, but it’s folly to make anything of them (i.e., it would be folly to predict that the World Series had record low viewers based on numbers that aren’t time zone adjusted and do not contain anything for the portion that aired after 11p ET).

CBS ran repeats from 8-10p and an original 48 Hours Mystery at 10pm that averaged a 1.1 adults 18-49 rating.

Broadcast primetime ratings for Saturday, October 22, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX World Series Game 3 – Cardinals at Rangers 2.7/9 10.24
CBS Two and a Half Men (R) 0.9/3 4.08
NBC USC-Notre Dame 0.7/2 2.62
ABC College Football 0.6/2 2.34
8:30 CBS Mike & Molly (R) 1.0/3 3.91
9:00 FOX World Series Game 3 – Cardinals at Rangers 3.2/10 11.53
CBS Hawaii Five-0 (R) 0.8/2 4.32
NBC USC-Notre Dame 0.7/2 2.54
ABC College Football 0.6/2 2.03
10:00 FOX World Series Game 3 – Cardinals at Rangers 3.7/11 12.37
CBS 48 Hours Mystery 1.1/3 5.55
NBC USC-Notre Dame 0.9/3 2.72
ABC College Football 0.8/2 2.34

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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