The four major networks all ran the Stand Up To Cancer 2010 telethon. It averaged 10.58 viewers and a 2.3 adults 18-49 rating across ABC, CBS, FOX and NBC. ABC had the most viewers for the fundraiser with 3.19 million and NBC led with adults 18-49 with a 0.7 rating. I haven’t seen any of the cable numbers or a consolidated total. If/when we do, we’ll post it.
The CW didn’t air the telethon, and aired a rebroadcast of Hellcats at 8pm which won the hour with adults 18-49.
At 9pm it was back to normal and Dateline won the hour with a 1.1 18-49 rating and 4.77 million viewers. A repeat of CW’s Nikita premiere tied a repeat of ABC’s Primetime What Would You Do? with adults 18-49.
At 10pm Dateline & a 20/20 Barbara Walter’s special tied with adults 18-49, and CBS’s Flashpoint had the most viewers.
Fox didn’t get much tune-in for the Stand Up to Cancer fundraiser (1.41 million) and got even less for a repeat of The Good Guys and finished last for the night.
Update: the CW’s viewer numbers represent its best night since last February 5, however, there were local preemptions in two out of the three biggest markets (Mets/Phillies aired on WPIX and Cubs/Brewers on WGN). The numbers for any baseball viewing are included in the numbers below for Hellcats and Nikita, so the results will likely be adjusted down noticeably in the final numbers.
Broadcast primetime ratings for Friday, September 10, 2010:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|NBC||Stand Up to Cancer||0.7/3||3.08|
|ABC||Stand Up to Cancer||0.6/2||3.19|
|CBS||Stand Up to Cancer||0.5/2||2.90|
|FOX||Stand Up to Cancer||0.5/2||1.41|
|ABC||Primetime: What Would You Do? (R)||0.8/3||3.24|
|CBS||CSI: NY (R)||0.7/3||4.40|
|FOX||The Good Guys (R)||0.3/1||1.19|
|ABC||20/20 – A Barbara Walters Special||1.3/4||5.27|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.
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