It’s not saying much that the 37th Daytime Emmy Awards was up from its woeful viewership in 2009, but it’s something. On the other hand, ABC’s Scoundrels and The Gates ratings went from bad to worse.

The 37th Annual Daytime Emmy Awards 1.1 adults 18-49 rating was up 83% from its pitiful showing on the CW last year (8/30/09) but down 8% from 2008’s telecast on ABC. Congratulations to my son’s favorite, Cash Cab. See the list of the Daytime Emmy winners here.

The “Summer Of Serious” isn’t working out so well for ABC. As badly as last week’s premiere ratings were for Scoundrels and The Gates, their 1.0 adults 18-49 ratings last night were 23% and 33% lower respectively.

Fox’s Sons Of Tucson moved to 7pm, and less of its viewership from last Sunday moved with it, as it fell a tenth of a ratings point to a 0.5 adults 18-49 rating. But Fox’s animated repeats put Fox’s nightly adults 18-49 average way above the competition’s.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC America’s Funniest Home Videos (repeat) 1.0 4 4.300
CBS 60 Minutes 0.9 3 7.216
NBC Dateline NBC 0.9 3 4.144
FOX Sons of Tucson 0.5 2 1.360
7:30 ABC America’s Funniest Home Videos (repeat) 1.2 4 4.946
NBC Dateline NBC 1.0 4 4.141
CBS 60 Minutes 0.9 3 7.585
FOX American Dad (repeat) 0.8 3 1.658
8:00 FOX The Simpsons (repeat) 1.7 6 3.864
ABC Extreme Makeover: Home Edition (repeat) 1.2 4 4.628
CBS I Get That A Lot (repeat) 1.1 4 4.754
NBC Dateline NBC 1.0 4 5.115
8:30 FOX The Cleveland Show (repeat) 1.6 5 3.494
ABC Extreme Makeover: Home Edition (repeat) 1.4 4 5.049
NBC Dateline NBC 1.2 4 6.121
CBS I Get That A Lot (repeat) 1.2 4 4.087
9:00 FOX Family Guy (repeat) 2.2 6 4.434
CBS 37th Annual Daytime Emmy Awards 1.2 3 5.818
NBC Law & Order: CI (repurposed) 1.1 3 4.923
ABC Scoundrels 1.1 3 3.749
9:30 FOX American Dad (repeat) 1.9 5 3.830
CBS 37th Annual Daytime Emmy Awards 1.2 3 5.892
NBC Law & Order: CI (repurposed) 1.1 3 5.018
ABC Scoundrels 1.0 3 3.517
10:00 NBC Law & Order: CI (repurposed) 1.2 3 4.919
ABC The Gates 1.1 3 3.319
CBS 37th Annual Daytime Emmy Awards 1.0 3 5.515
10:30 NBC Law & Order: CI (repurposed) 1.3 4 5.434
ABC The Gates 1.0 3 3.097
CBS 37th Annual Daytime Emmy Awards 0.9 3 5.178

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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