Adults 18-49: Rating/Share 7.8/21 4.1/11 1.5/4 1.1/3 0.7/2
Adults 18-34: Rating/Share 7.3/22 4.2/13 1.0/3 1.0/3 0.5/1
Total Viewers (million) 20.109 9.618 7.166 2.996 2.800

Due to the nature of live sports programming the ratings for NBC (NFL Football)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Both FOX and CBS had sports overruns which resulted in programming time adjustments.

NBC was number one among adults 18-49  and with total viewers.

On CBS, Big Brother scored a preliminary 2.1  adults 18-49 rating, up from last week’s 1.9 rating. However, due to programming delays caused by the US Open Overrun, expect this number to change in the finals.

On NBC , Football Night in America  garnered a 2.6 preliminary adults 18-49 rating. Sunday Night Football (Steelers/ Broncos) at 8:15 earned a 9.8 preliminary rating, up 3% from last year’s Sunday Night Football premiere fast national (9/11/11, P, 9.5/23).


Broadcast primetime ratings for Sunday, September 9, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM FOX  NFL Overrun -Live
7.5 22  18.386
NBC Football Night in America -Live 2.6 8 8.750
CBS US Open Overrun -Live 1.8 5  9.025
ABC Once Upon A Time -R 0.6 2 2.505
7:30 PM CBS US Open Overrun -Live/60 Minutes-R 2.1 6  10.347
8:00 PM NBC Football Night in America/NFL Football (8:15-11) -Live 9.8 25  24.718
CBS 60 Minutes -R/Big Brother 2.1 5  10.139
FOX NFL Overrun-Live/The Simpsons -R 3.1 8  7.307
ABC Once Upon a Time -R 0.7 2  3.105
8:30 PM FOX The Simpsons -R/The Simpsons -R 2.1 5  4.756
9:00PM FOX The Simpsons-R/Family Guy -R 2.0 5  4.506
CBS Big Brother/Good Wife -R 0.7 2  4.905
ABC Once Upon a Time -R 0.8 2  2.814
9:30 PM FOX Family Guy-R/Family Guy -R 2.1 5  4.370
10:00PM ABC Once Upon a Time -R 0.8 2  2.866
CBS Good Wife -R/The Mentalist -R 0.6 2  3.935

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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