Rookie Blue August 7 2014 Exit Strategy

Adults 18-49: Rating/Share 2.0/7 1.4/5 1.0/3 0.9/3 0.9/3 0.3/1
Adults 18-34: Rating/Share 1.4/6 1.2/5 0.7/3 0.5/2 0.5/2 0.2/1
Total Viewers (million) 7.142 3.429 3.797 4.391 2.912 0.704

Note 1:  CBS was pre-empted/delayed in approximately 22% of the country, including New York City, Los Angeles, San Francisco and Boston due to NFL pre-season football. CBS’s ratings will adjusted significantly in the finals. NBC, ABC and FOX were also preempted in several local markets for NFL pre-season football. 

Note 2: NBC and ABC programming was interrupted from approximately 9:30 to 9:40 p.m. ET by  a Presidential statement on Iraq, with the NBC preemption running from 9:29-9:41.

Note 3: On ABC, NY Med and Rookie Blue aired at 9pm & 10pm, respectively, on the East Coast and swapped time periods on the West Coast. Due to local NFL coverage on Thursday, ABC’s The Quest was pre-empted in 7.84% of the U.S., Rookie Blue in 8.02%, and NY Med in 6.78%.

Note 4: In a few markets, CBS programming aired on the CW affiliates due to pre-season foootball coverage on CBS. The CW’s ratings are also likely to be adjusted.

CBS was number one among adults 18-49 and with total viewers.

Due to the pre-emptions, timeslot and affiliate swaps and the interruption from the President’s speech, any ratings analysis would be meaningless. We will do our typical ratings analysis this afternoon when the final ratings are released.

Broadcast primetime ratings for Thursday, August 7, 2014 (All Ratings Live + Same Day)

Time Net Show 18-49 Rating/Sh Total Viewers (Millions)
8:00 CBS The Big Bang Theory – R  2.3/9 8.77
  NBC Hollywood Game Night – R  1.0/4 4.42
  FOX  Sleepy Hollow – R 0.8/3 2.69
  ABC The Quest  0.7/3 2.73
CW The Vampire Diaries – R 0.3/1 0.81
8:30 CBS Mom – R 2.0/7 7.37
9:00 CBS Big Brother  2.7/9 7.98
  ABC Rookie Blue/NY Med 1.0/3 5.60
  FOX  Gang Related 0.9/3 3.13
  NBC Welcome to Sweden  0.8/3 3.28
CW The Originals – R 0.3/1 0.60
9:30 NBC Working the Engels  0.8/3 2.94
10:00 CBS Elementary – R 1.3/4 5.37
  NBC Last Comic Standing 1.2/4 3.87
  ABC NY Med/Rookie Blue 1.0/3 5.60

via NBC press note:

In Late-Night Metered Markets Thursday night:


In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.3/6; CBS’s “Late Show with David Letterman,” 1.8/5 with an encore; and ABC’s “Jimmy Kimmel Live,” 1.8/5.


  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/4; “Late Show,” 0.4/2 with an encore; and “Jimmy Kimmel Live,” 0.5/3.


  • From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.


  • From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.1/4 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.0/3, delayed by PGA Golf coverage).  In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) topped “Late Late Show” (0.2/1, delayed by PGA Golf coverage).

Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.-

You can see TV ratings from other recent Overnight ratings reports here.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.


Posted by:TV By The Numbers

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