ABC’s entire line up gained in the ratings vs. last Thursday, but it was Spanish language Univision topping the night’s adults 18-49 ratings averages. That’s the first time that has happened this summer.
What you might wonder did Univision have on Thursday night that won the overall ratings race? It was Premios Juventud 2010, described by my handy guide as “El desfile de estrellas Latinas, y entrevistas en la alfombra roja luciendo sus mejores vestuarios.” It topped the 9pm and 10pm hour adults 18-49 ratings outright. Here are the half hour adults 18-49 ratings: 2.0, 2.1, 2.3, 2.3, 2.0, 1.6.
ABC was up in every timeslot on the night, with Wipeout’s 2.5 adults 18-49 average up a tenth (4%) vs. last Thursday. Rookie Blue was also up a tenth (6%) to a 1.7 rating. While ABC News Boston Med was up two tenths (18%) to a 1.3 rating.
CBS’ Big Brother fell a tenth of a point (4%) vs. last Thursday to a 2.3 adults 18-49 rating.
Fox’s So You Think You Can Dance dropped two tenths of a point (10%) vs. last Thursday to a 1.9 adults 18-49 rating, its lowest rating of the summer.
via NBC press note:
- In Late-Night Metered Markets Thursday night:
- “The Tonight Show with Jay Leno” (2.8/7 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.6/6) and ABC’s combination of “Nightline (3.0/7) and “Jimmy Kimmel Live” (1.3/4 with an encore) in Nielsen’s 56 metered markets.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.7/3; “Nightline,” 1.0/3; and “Jimmy Kimmel Live,” 0.5/3 with an encore.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.3/4). In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49) topped “Late Late Show” (0.3/2).
- At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|CW||The Vampire Diaries (repeat)||0.6||2||1.690|
|NBC||30 Rock (repeat)||0.8||3||2.388|
|CW||The Vampire Diaries (repeat)||0.6||2||1.602|
|FOX||So You Think You Can Dance||1.8||6||5.335|
|NBC||The Office (repeat)||1.2||4||2.972|
|9:30||FOX||So You Think You Can Dance||2.0||6||5.761|
|NBC||Parks & Recreation (repeat)||1.0||3||2.486|
|10:00||CBS||The Mentalist (repeat)||1.5||5||7.477|
|NBC||Law & Order:SVU (repeat)||1.0||3||3.321|
|10:30||CBS||The Mentalist (repeat)||1.4||5||7.366|
|NBC||Law & Order:SVU (repeat)||1.2||4||3.897|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.