Fueled by the season finale of The Biggest Loser, NBC edged out CBS with adults 18-49.  CBS won the night in total viewers.

The Biggest Loser hit season highs in the cycle’s finale with a 4.0 adults 18-49 rating and 11.02 million viewers.  It was The Biggest Loser’s best adults 18-49 rating since January.  The 4.0 rating was up 29% from last week and edged out last spring’s finale (3.9 on May 25 from 8p-10p), but was down 20% from last fall’s finale which pulled a 5.0 rating on December 8, 2009 between 8p-10p.

Earlier in the night Minute to Win It averaged a 2.3 rating with adults 18-49.

Against a repeat of Glee, NCIS was up a tenth with adults 18-49 to a 4.0 rating from its last original episode on November 23. It also added just over a million total viewers from the November 23rd airing.  Both NCIS: LA (3.2 adults 18-49 rating) and The Good Wife (2.1 adults 18-49 rating) were flat versus the last originals on November 23, tying season lows.  While they were up against a super-sized The Biggest Loser last night, on November 23 they were up against  the Dancing with the Stars finale that aired from 9p-11p and pulled a 5.3 adults 18-49 rating.

Late-night results are below the primetime data.

Broadcast primetime ratings for Tuesday, December 14, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 4.0/12 19.78
NBC Minute to Win It 2.3/7 7.67
FOX Glee (R) 2.1/6 5.59
ABC I Want a Dog for Christmas, Charlie Brown (R) 1.6/5 5.52
CW Vampire Diaries (R) 0.5/1 1.36
9:00 NBC Biggest Loser 3.8/10 10.86
CBS NCIS: Los Angeles 3.2/9 16.76
FOX Glee (R) 2.1/6 5.39
ABC No Ordinary Family (R) 1.0/3 3.53
CW Vampire Diaries (R) 0.5/1 1.24
10:00 NBC Biggest Loser 4.2/12 11.18
CBS The Good Wife 2.1/6 11.71
ABC Detroit 1-8-7 (R) 0.8/2 3.87

via NBC press notes:

In Late-Night Metered Markets Tuesday night:

• In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.4/8; CBS’s “Late Show with David Letterman,” 3.0/7; and ABC’s combo of “Nightline,” 3.1/7; and “Jimmy Kimmel Live,” 1.6/5.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.4/6; “Late Show,” 0.9/4; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.6/3.

• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.7/6 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.8/5 in 18-49) topped “Late Late Show” (0.4/3).

• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

blog comments powered by Disqus