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Note: Nielsen advises that because of local Election news pre-emptions that these fast affiliate ratings for ALL broadcast networks are more likely to be adjusted in the final ratings.
On a night with lots of repeats and Election coverage, Dancing With the Stars results show at 8pm was even with last week’s 3.1 adults 18-49 rating, while a shortened The Biggest Loser that began at 8pm was up 4% vs. last week to a 2.5 adults 18-49 rating.
After CW repeats last week, One Tree Hill’s 1.7 rating in the CW target women 18-34 ratings was down 15% from its last new episode 2 weeks ago. Life Unexpected’s 1.3 women 18-34 rating was up 8% from two weeks ago. Note that the CW was preempted in Los Angeles, so their fast affiliate ratings for last night are very preliminary and likely to change in the final nationals.
Although in slightly different timeslots, NBC News’ Election Coverage’s 1.8 adults 18-49 rating, topped ABC’s (1.7 rating), and CBS’s (1.3 rating).
We’ll have ratings and viewership for the cable news networks later today.
Late-night data below the primetime table.
Broadcast primetime ratings for Tuesday, November 2, 2010:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|8:00||ABC||Dancing With The Stars||2.6||8||14.783|
|NBC||The Biggest Loser||2.4||7||6.735|
|CW||One Tree Hill||1.0||3||2.114|
|8:30||ABC||Dancing With The Stars||3.0||8||16.245|
|NBC||The Biggest Loser||2.7||7||7.147|
|CW||One Tree Hill||1.0||3||2.020|
|9:00||ABC||Dancing With The Stars||3.8||10||19.392|
|CBS||NCIS: LA (repeat)||2.3||6||10.850|
|FOX||America’s Election HQ: 2010 Midterms||1.1||3||3.089|
|9:30||CBS||NCIS: LA (repeat)||2.4||6||11.284|
|FOX||America’s Election HQ: 2010 Midterms||0.8||2||2.867|
|CBS||CBS News: Election Coverage||1.5||4||6.859|
|CBS||CBS News: Election Coverage||1.1||3||5.191|
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.