CBS was easily last night’s most-watched network with both total viewers and adults 18-49. And sure, total viewers don’t matter, but nearly 22 million is still a huge number for NCIS! More amazing still is that NCIS, now in its eighth season is still setting records (last night was a series high for total viewers). It’s 4.5 adults 18-49 rating, tops for the night, was none too shabby either and a season-high (and its best since October 20, 2009).
NCIS: LA took some advantage of the lead-in with season highs in total viewers. Its 3.7 adults 18-49 rating was its best since October. The Good Wife didn’t post season highs with viewers or adults 18-49, but its 2.3 adults 18-49 rating was the best since October and enough to beat Parenthood. Despite full competition in the hour, Parenthood’s 2.2 adults 18-49 rating was down only .1 from last week. The Biggest Loser was also down .1 from last week to a 3.2 adults 18-49 rating between 8p-10p,
V dropped 10% from its premiere to a 1.9 adults 18-49 rating, but No Ordinary Family dropped 21% to a 1.5 rating. Detroit 1-8-7 dropped 0.1 to a 1.1 adults 18-49 rating.
Fox’s Million Dollar Money Drop was up 38% to a 1.8 adults 18-49 rating.
Late-night ratings are below the primetime data.
Broadcast primetime ratings for Tuesday, January 11, 2011:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|NBC||Biggest Loser Couples||3.0/8||8.33|
|ABC||No Ordinary Family||1.5/4||5.42|
|CW||One Tree Hill (R)||0.4/1||1.07|
|9:00||CBS||NCIS: Los Angeles||3.7/9||18.03|
|NBC||Biggest Loser Couples||3.3/8||9.05|
|FOX||Million Dollar Money Drop||1.8/5||5.13|
|CW||Life Unexpected (R)||0.3/1||0.80|
|10:00||CBS||The Good Wife||2.3/6||12.22|
via NBC press note:
In Late-Night Metered Markets Tuesday night:
• In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.0/7; CBS’s “Late Show with David Letterman,” 3.2/8; and ABC’s combo of “Nightline,” 3.5/8; and “Jimmy Kimmel Live,” 1.6/5.
• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/4; “Late Show,” 0.9/4; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.7/3.
• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.6/5). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.5/3).
• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.