ABC’s Ugly Betty series finale finished with a 1.8 adults 18-49 rating up 29% from last week, while Fox’s Human Target wrapped its season with a season low 1.9 rating tumbling 14% from last week. Not a good sign. Could it have been Human Target’s series finale too?
American Idol was down a tenth in the adults 18-49 ratings from last Wednesday to a 6.6 rating, but adjustment in the final ratings may move it up to flat.
While the finale of Ugly Betty posted a nice increase vs. last week, the rest of ABC’s lineup was all over the map. The Middle was up 10% (vs. last original on 3/31) to a 2.2 adults 18-49 rating, while Modern Family was down 8% to a 3.6 rating (vs. 3/31). Cougar Town was also down 8% vs. 3/31 to a 2.4 rating.
On CBS, New Adventures of Old Christine was up 6% from last week to a 1.7 rating, and Accidentally On Purpose was flat with a 1.9 rating. AoP is certainly not making a strong case for renewal with its Wednesday ratings. Criminal Minds fell 8% from last week to a 3.2 rating matching its season low for an original episode, and CSI:NY was up 8% to a 2.6 rating.
The CW’s America’s Next Top Model hit a season low for adults 18-49 with a 1.2 rating, in the CW target women 18-34 demo it scored a 2.0 rating, winning the hour, but I have no historical comparisons ready for that demo. Both Fly Girls and High Society registering typical, and nearly invisible, 0.4 adults 18-49 ratings.
Via NBC press blurb:
In Late-Night Metered Markets Wednesday night:
- “The Tonight Show with Jay Leno” (3.0/8 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.4/6 with an encore telecast) and ABC’s “Nightline (2.9/7) and “Jimmy Kimmel Live” (1.5/5) in Nielsen’s 56 metered markets.
- In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (0.9/4) ranked #1 among the major networks in the time period over “Late Show” (0.7/3 an encore telecast), “Nightline” (1.0/4) and “Jimmy Kimmel Live” (0.5/3).
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) topped CBS’s “Late Late Show with Craig Ferguson” (1.3/5). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.4/3).
- At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Thank you to Julia for putting the ratings into the table.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|8:00||FOX||Human Target (season finale)||1.8||6||6.550|
|CBS||New Adventures of Old Christine||1.7||6||6.288|
|NBC||Minute To Win It (repeat)||1.7||6||5.412|
|ABC||Modern Family (repeat)||1.6||6||5.234|
|CW||America’s Next Top Model||1.1||4||2.722|
|FOX||Human Target (season finale)||2.1||7||7.789|
|NBC||Minute To Win It (repeat)||2.1||7||6.333|
|CBS||Accidentally On Purpose||1.9||6||6.052|
|CW||America’s Next Top Model||1.2||4||2.956|
|NBC||Law & Order: SVU (repeat)||1.2||3||4.167|
|NBC||Law & Order: SVU (repeat)||1.3||4||4.467|
|NBC||Law & Order: SVU (repeat)||1.7||5||5.479|
|ABC||Ugly Betty (series finale)||1.7||5||5.339|
|NBC||Law & Order: SVU (repeat)||1.9||6||5.722|
|ABC||Ugly Betty (series finale)||1.8||5||5.528|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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