NBC’s latest Dick Wolf franchise, Law & Order: Los Angeles premiered solidly with a solid 3.1 adults 18-49 rating. That’s NBC’s third rookie fall premiere above a 3.0 rating.
CBS topped the night with both the advertiser prized adults 18-49 demo and the press release writer prized average viewership.
Earlier in the night the news for NBC was not as good. In its second outing Undercovers slid 20% to just a 1.6 adults 18-49 rating. Note to Chuck fans, the cancellation bear now looks ready to dine on Undercovers first. While Law & Order: SVU fell a pretty standard post premiere 10% to a 2.7 adults 18-49 rating.
Fox’s Hell’s Kitchen was the only show in its second week on Wednesday that was steady vs. its premiere, as it scored the same 2.9 adults 18-49 rating.
ABC took second episode drops across the line up on Wednesday, some a bit more than typical. The Middle’s 2.4 adults 18-49 rating was down 11%. Better With You fell 16% to a 2.1 rating. Modern Family slid 12% to a 4.5 rating. Cougar Town fell 15% to a 2.9 rating. ABC’s The Whole Truth continued its journey toward cancellation, its tiny 1.3 adults 18-49 rating was down 13% from its premiere.
CBS also had similar second episode slides. Survivor (not 2nd episode) fell 15% to a series low tieing 3.4 adults 18-49 rating for a regular episode. Criminal Minds dropped 10% to a 3.6 rating. The Defenders was down 14% to a 2.5 adults 18-49 rating. Not bad for Defenders, but the CBS cancellation bear must be fed too.
Well into its season, the CW shows fared better vs. last week. America’s Next Top Model was even with last week’s 2.1 rating in the CW target women 18-34 demographic, while Hellcats rose 6% to a 1.8 women 18-34 rating.
Late night results are below the primetime table.
Overnight ratings for Wednesday, September 29, 2010:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|CW||America’s Next Top Model||1.2||4||2.691|
|ABC||Better With You||2.1||6||7.057|
|CW||America’s Next Top Model||1.4||4||3.134|
|NBC||Law & Order: SVU||2.4||7||8.583|
|NBC||Law & Order: SVU||2.9||8||9.914|
|10:00||NBC||Law & Order: LA||3.2||9||10.929|
|ABC||The Whole Truth||1.5||4||5.070|
|10:30||NBC||Law & Order: LA||3.0||9||10.111|
|ABC||The Whole Truth||1.1||3||4.306|
via NBC press note:
In Late-Night Metered Markets Wednesday night:
- In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.3/9; CBS’s “Late Show with David Letterman,” 2.7/7; and ABC’s combo of “Nightline,” 2.6/6; and “Jimmy Kimmel Live,” 1.3/4.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; “Late Show,” 0.8/4; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/3).
- At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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