You can click on over to read the report card from TV Week’s Josef Adalian…

And if you want to see a good way to downplay the importance of Nielsen ratings while still relying on it almost exclusively to make a judgment, see this paragraph:

To render a verdict on the performances of the Big Five this season, TelevisionWeek decided to go beyond the Nielsen numbers to examine how broadcasters are holding up. The raw data remains a key component of any judgment, but it’s also important to consider whether a network launched a new hit, how their veteran series are holding up, the depth of their new-media efforts and the general level of chaos or calm in their executive suites.

I’m posting some of the CW report card just…because. 😀

Long-term assets: “Gossip Girl” exploded in season two, gaining 32% in women 18-34. “One Tree Hill,” in its sixth season, managed a 15% uptick in the same demographic, while Thursday player “Supernatural” gained 8%. “Smallville” and “America’s Next Top Model” are hanging in there, but “Reaper” and “Everybody Hates Chris” were down notably in women 18-34.

Internal affairs: Dawn Ostroff still oversees the entertainment division, with input from co-owners CBS Corp. and Warner Bros.

Self-evaluation: “The real goal of the year for CW was launching franchises, and we did that with ‘90210,’” Mr. Kahl said. “We knew by getting rid of wrestling, it was going to be tough to see plus signs. But it didn’t fit the brand.”

Overall grade: B-. The CW is surviving, which, given the odds against it, is impressive.

see the report card for all the broadcast networks

Category: '
Posted by:TV By The Numbers

blog comments powered by Disqus