via Univison Press release:

Univision #1 Network in America

on Wednesday and Friday Nights among Adults 18-34

NTI Broadcast Prime Highlights Week of 01/05/09

§ Univision was the #1 network in the country in overall prime on Wednesday and Friday nights among all Adults 18-34 (1.4 million), regardless of language

§ Univision had the Top 2 shows on Wednesday and Friday night with #1 “Fuego en la Sangre” (Burning for Revenge) and #2 “Cuidado Con El Angel” (Don’t Mess with the Angel) among Adults 18-34

§ Univision’s primetime audience showed growth versus the comparable week in 2008 among Adults 18-49 (+6%), Adults 18-34 (+4) and Persons 2+ (+17%)

§ Univision out-delivered ABC, CBS, NBC, or FOX on 6 out of 7 nights among Adults 18-34 and on 1 out of 7 nights among Adults 18-49

§ Regardless of language, Univision aired 7 out of the Top 30 primetime programs for the entire week among Adults 18-34, out-delivering such English-Language programs as ABC’s “Ugly Betty”; CBS’s “CSI”, “How I Met Your Mother” and “Two and a Half Men”; FOX’s “Bones,” “House” and “Fringe”; “NBC’s “ER”, “Knight Rider” and “Law and Order” and CW’s “90210”, “Gossip Girl”, “One Tree Hill” and “Smallville”

§ Univision captured the #4 network ranking on Monday and Thursday nights, delivering more Adults 18-34 viewers than CBS on both nights

§ For the entire week, Univision’s “Cuidado Con El Angel” (Don’t Mess with the Angel) out-delivered CW’s entire primetime programming line-up including its popular series “90210”, “Gossip Girl”, “One Tree Hill”, “Smallville” and “Supernatural” among all Adults 18-34 (1.5 million) and all Adults 18-49 (2.5 million)

§ “Cuidado Con El Angel” (Don’t Mess with the Angel) made Univision the #2 network in the M-F 8pm to 9pm time period among Adults 18-34 (1.5 million) and Teens 12-17 (319,000), out-delivering ABC, CBS, NBC and CW

§ Univision’s “Fuego en la Sangre” (Burning for Revenge) helped the network rank #3 in the M-F 9pm to 10pm hour among Adults 18-34 (1.6 million) and #2 among Teens 12-17 (346,000)

§ For the entire night on Saturday, thanks to “Sabado Gigante” (Giant Saturday), Univision was the #2 broadcast network among Kids 2-11 (431,000) beating ABC, CBS and NBC and ranked #3 among Adults 18-34 (598,000) and Teens 12-17 (134,000)

§ Univision was the 5th ranked network for the entire week in primetime among Adults 18-49 (2.0 million), Adults 18-34 (1.1 million), Persons 2+ (3.9 million), Teens 12-17 (246,000) and Households (2.2 million). Additionally, Univision ranked #2 among Kids 2-11 (631,000)

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Posted by:TV By The Numbers

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