via MultiChannel News:

Versus will skate into its coverage of Games 3 and 4 of the Stanley Cup Final rematch between the defending champion Detroit Red Wings and Pittsburgh Penguins next week with major Nielsen momentum.

Comcast’s national sports service averaged a 1.5 household rating with its coverage of seven, exclusive conference finals games, making it the highest-rated third round on cable since 1998, and up 25% from a 1.2 average for nine games last year. The 2009 conference finals recorded a 30% increase in average audience to 1.72 million from 1.32 million, with men 18 to 49 and men 25 to 54 growing 19% and 39%, respectively, over the corresponding round a year ago.

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Posted by:TV By The Numbers

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