Once again, a Wednesday where the strength of America’s Got Talent NBC won the night, but no network could hit even a 2.0 rating with adults 18-49, though Univision managed a 2.0 with the adults 18-34 demo, and there’s a case to be made that strictly on a demo stats basis that Univision won the night.  I gave the edge to NBC due to a slightly higher share of 18-49 viewers.

The two hour Octomom: The Incredible Unseen Footage special on FOX pulled modest numbers. The 1.6/5 (rating/share) with adults 18-49 trailed NBC.  FOX notes that (excluding Univision) it won the night with the 18-34 year olds and women 18-34, and it did outperform last week’s reruns of Bones (1.3/5)  & Lie To Me (1.0/3).  Still: Octomom didn’t pull in the numbers like Jon & Kate Plus 8 in its heyday.

Who Wants to Be a Millionaire averaged 6.88 million viewers and a 1.4/5 with the 18-49 crowd, slightly better than last week.and still  better than repeats of The New Adventures of Old Christine (1.2/4, 4.19  million) and Gary Unmarried (1.3/4, 4.06 million).  Still, a recap hour of America’s Got Talent tied for the 8pm hour lead  with a 1.6/5 and 6.59  million.

A new hour of America’s Got Talent at 9pm was the night’s most-watched show averaging 10.29 million viewers and a 2.4/7 (rating/share) with adults 18-49.  But it did seem to get hurt by Octomom as the 2.4/7 was the lowest rating of the summer.

At 10pm Primtime: Crime (1.5/5, 5.01 million) and a repeat of CSI: NY (1.5/4, 6.17 million) battled, while a repeat of Law & Order: SVU (1.4/4, 5.52 million) lagged slightly behind.

The CW ran two hours of America’s Next Top Model reruns and averaged a .4/1 with adults 18-49 and 1.0.2 million viewers.

Note: I know some people are very unhappy about the lack of data tables.  And I am very aware of this. But please hang tight for the rest of the summer.  We’ll figure out some better presentation by the time the fall season kicks off.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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