As usual, American Idol won, well, everything. This week I am combining the 18-49 top twenty that used to be in a separate weekly posting into the weekly overall viewing rankings. I know people are very interested in overall viewing and will continue to produce that table as well (scroll down), but, it’s the adults 18-49 demo rankings that matter more, both in terms of ad revenue and a show’s renewal prospects.
So let’s take a look at the broadcast network 18-49 rankings for the week ending April 26, 2009:
|Shows||R=Repeat S=Special P=Premiere||Net||18-49 Rating||18-49 Viewers (000)|
|3||GREY’S ANATOMY-THU 9PM||ABC||5.0||6,578|
|5||DANCING WITH THE STARS||ABC||4.7||6,252|
|6||TWO AND A HALF MEN||R||CBS||3.9||5,198|
|8||RULES OF ENGAGEMENT||CBS||3.8||5,020|
|10||BIGGEST LOSER 7||NBC||3.7||4,928|
|13||CRIMINAL MINDS 10PM-SP(S)||S||CBS||3.5||4,639|
|16||DANCING W/STARS RESULTS||ABC||3.2||4,275|
|18||AMAZING RACE 14||CBS||3.2||4,161|
|20||BROTHERS & SISTERS||ABC||3.1||4,069|
Nothing too surprising in the top five since House had the week off. Props to CBS and Two and a Half Men – with a repeat making the top 10 and that same repeat beating out new episodes of Fringe, Rules of Engagement, The Office and The Biggest Loser with adults 18-49.
But, I’m fine with FOX declaring Fringe an adults 18-49 hit. Sure, a repeat of Two and a Half Men beat it, but it beat The Office, too and nobody will have any problem if I declare The Office a demo hit. Obviously not one of The Office’s better ratings performances, but it’s still top 10, with more adults 18-49 than CSI, Survivor, Family Guy or Private Practice. But back to Fringe, it’s a demo hit.
There seem to be a lot of Fringe haters on our blog, and if you’re a fan of one of the shows that beat it, especially the Two and a Half Men repeat, you can raise your arms triumphantly and say, “Fringe!? Ha!” if it suits you. But otherwise, you’re looking up at Fringe, not down at it.
I know, I know, “Where would Fringe be without American Idol!? Huh!? Where!?”
Not in the top 10 😀
There’s no doubt that the Idol lead-in helps Fringe a lot, but realistically, nobody expected Fringe to beat any of the shows that came above it even with the lead-in. Not even the Two and Half Men rerun (and that’s to Men’s credit).
So, yes, Fringe benefits from the Idol lead-in, but if I’m at FOX, I’m thinking good use of the lead-in is being made. Fringe will certainly be back next season, and without the Idol lead-in. We’ll have to wait until then to examine the “what if”.
NBC also placed Celebrity Apprentice (#21) and Heroes (#22) in the top 25. FOX also placed Hell’s Kitchen (#23), and The Simpsons (#24). A Lost clip show on ABC was #25 with a 2.9 rating. And more props to CBS comedy repeats, a rerun of The Big Bang Theory came in at #26, also at a 2.9 rating with ever so slightly fewer adults 18-49 viewers than the Lost clip show.
Here’s the overall viewing broadcast top 20 for the week ending April 26, 2009:
|Rank||Shows||R=Repeat S=Special P=Premiere||Net||# Viewers (LIVE+SD) (000)||HH RATING (LIVE+SD)||HH SHARE (LIVE+SD)||18-49 Rank|
|3||DANCING WITH THE STARS||ABC||20,528||13.0||20||5|
|4||DANCING W/STARS RESULTS||ABC||14,725||9.6||14||16|
|6||CRIMINAL MINDS 10PM-SP(S)||S||CBS||13,723||8.9||15||13|
|8||GREY’S ANATOMY-THU 9PM||ABC||13,511||8.9||14||3|
|10||MENTALIST, THE-10PM SP(S)||SR||CBS||12,456||8.1||14|
|11||TWO AND A HALF MEN||R||CBS||11,484||7.1||11||6|
|13||RULES OF ENGAGEMENT||CBS||10,588||6.5||10||8|
|17||AMAZING RACE 14||CBS||10,268||6.0||10||18|
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.
All numbers are Live + SD (live, plus same day DVR viewing)