via press release:

2011 NFL Draft = Record viewership for NFL Network

NFL Network posted its best ever NFL Draft viewership averaging a record 566,000 viewers over the three days of the 2011 NFL Draft (previous mark: 560,000 in 2010).

Viewership notes from NFL Network’s 2011 NFL Draft coverage:

  • NFL Network posted its highest-ever Round 1 audience with an average of 1.04 million viewers on Thursday night.
  • Average viewership of NFL Network’s Day 3 coverage (Rounds 4-7 on Saturday) of the 2011 Draft increased 7 percentover 2010.
  • NFL Network’s average audience for Friday night’s coverage of Rounds 2-3 marked the net’s second-best Day 2 audience ever.


Posted by:TV By The Numbers

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