Fox has sold as much as 80% of its ad inventory for the Super Bowl, according to a person familiar with the situation, a signal that advertisers are moving earlier than ever to secure good positions in TV programming that still has the power to secure a broad audience.

Fox is seeking between $2.8 million and $3 million for a 30-second spot in the game, this person said — a little more, it seems, than CBS sought for this year’s broadcast.

lots more at Advertising Age

Posted by:TV By The Numbers

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