via press release:

CBS SPORTS’ 2011 MASTERS FINAL-ROUND COVERAGE EARNS SECOND HIGHEST RATING IN 10 YEARS

CBS Sports’ coverage of the 2011 Masters on Sunday, April 10, which saw South African Charl Schwartzel win the coveted Green Jacket by birdying the final four holes in a dramatic final round, scored the second-highest rating for the final round of the Masters in the metered markets in 10 years.

Yesterday’s final-round coverage earned an average overnight household rating/share of 10.4/22, second only to last year’s 12.0/25.  This year’s 10.4/22 for the final round was up 18% from 2009 (8.8/21), up 17% from 2008 (8.9/18), as well as being up 1% from 2005 (10.3/21) when Tiger Woods won his fourth green jacket.  The final round in 2001 earned a 12.9/27 (Woods’ second Masters win).

This year’s final-round rating peaked with a 12.6/24 from 6:30-7:00 PM, ET.

 

Posted by:TV By The Numbers

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