via press release:
CBS SPORTS’ MASTERS(R) FINAL-ROUND COVERAGE EARNS HIGHEST RATING IN NINE YEARS
SUNDAY’S BROADCAST RATING UP 36 % FROM LAST YEAR
CBS Sports’ final-round coverage of the 2010 Masters on Sunday, April 11, which saw Phil Mickelson win his third Green Jacket, earned its highest rating in nine years with an average overnight household rating/share of 12.0/25, up 36% from last year’s final-round coverage (8.8/21; Angel Cabrera’s win in a two-hole playoff). This year’s final-round coverage is the third highest-rated final round of any golf tournament since at least 1986 in the metered markets (as far back as recorded CBS Nielsen data).
The highest-rated final round of a tournament was the 1997 Masters with a 15.8/32 when Tiger Woodswon his first Green Jacket. The second highest-rated final round also was the Masters in 2001 when Woods won his second Green Jacket earning a rating/share of 12.9/27 in the metered markets.
This year’s final round rating peaked at 14.7/28 from 6:30-7:00 PM, ET.