via press release:

Eurosport draws 120 Million Viewers for Vancouver 2010 Olympic Winter Games

  • 50 million women tune in to watch
  • Internet record of 23 million visitors delivers 100% audience increase as websites outperform Beijing 2008

Paris, 3 March, 2010 — Eurosport audience ratings for the Vancouver 2010 Olympic Winter Games broke all-time online records and posted strong on-air and mobile platform results.

On-air: 120 million viewers watched the Games on Eurosport and Eurosport HD for more than 11 hours each.  Eurosport progressed on access and primetime with LIVE coverage of the Games, and saw 50 million women viewers tune in (41% vs 33% without Olympics) and for 4 minutes longer than male viewers.*

The five most performing Olympic events on Eurosport are: 1) Ski-jumping, 2) Biathlon, 3) Cross-country skiing, 4) Alpine skiing and 5) Nordic combined skiing.

Excellent performances were also recorded for Eurosport’s exclusive Vancouver magazine programmes such as Finish Line ? reaching 38.1m different viewers ? and Olympic Countdown which attracted 19.4m viewers.

Online: Overall Eurosport’s online network outperformed Beijing with a 100% audience increase. Eurosport’s network of 10 language sites averaged 2.7 million users per day during the Games. Some 78 million pages of Olympic content were viewed, with best daily performances in Germany (740,000 users) and Russia (630,000 users).

The superb online performances affirm Eurosport’s status the No.1 pan-European online destination and the 7th biggest online sports destination in the world.**

Mobile: Across its mobile network of 15 sites in 13 languages, Eurosport recorded almost 1 million users over the two weeks with just under 250,000 daily users*** (including iPhone app and Android app).

The online and mobile figures clearly demonstrate that Eurosport’s new media strategy successfully complements the group’s TV offer by providing fans the very best of the Vancouver Olympics across all media devices.

“Year after year, Eurosport is committed to bringing fans the most extensive coverage of the entire wintersports season withover 1,200 hours of broadcast. The excellent audience landmarks for Vancouver prove that Eurosport is the sporting reference not only on TV but also on internet and mobile devices” says Laurent-Eric Le-Lay, Eurosport’s Chairman and CEO.

*On-air sources: AGF/GfK, BARB, SKO, MMS, TNS-Gallup, Kantar Media, AGB NMR, Armadata/Gfk, Auditel – AdvantEdge

** ComScore

*** Online and mobile sources: Nedstat

Posted by:TV By The Numbers

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