The 2011 World Series matchup is set between the St. Louis Cardinals and the Texas Rangers.
2010’s San Francisco (Go Giants!) v. Texas World Series went five games and tied for the lowest household ratings ever for the Fall Classic. It just missed being the lowest average viewership ever, but ended up ahead of the rain plagued 2008 series.
Sadly for Fox, this year’s matchup looks a lot like last years from a ratings perspective. Yankees and Red Sox haters love to whine about the attention they get from TV, but it’s because they bring the ratings. Those thinking they get the ratings because they get the attention are not to be reasoned with.
Here’s your chance to guess the average viewership** for the 2011 World Series.
Since the longer the Series goes, the higher the viewership and ratings rise, to keep the guessing comparable, make your average viewership guess assuming a 5 game Series (the average World Series length in the last 10 years was 5.3 games).
That being the case, I like a 5 game series to average 15 million viewers, slightly more than the 2010 series.
What’s your guess?
World Series Ratings Data, 1968-2010:
|2010||FOX||5||8.4||14||14,300,000||Texas Rangers/San Francisco Giants|
|2009||FOX||6||11.7||19||19,400,000||New York Yankees / Philadelphia Phillies|
|2008||FOX||5*||8.4||14||13,635,000||Tampa Bay Rays/Philadelphia Phillies|
|2007||FOX||4||10.6||18||11,994,000||17,123,000||Boston Red Sox / Colorado Rockies|
|2006||FOX||5||10.1||17||11,282,000||15,812,000||St. Louis Cardinals /Detroit Tigers|
|2005||FOX||4||11.1||19||12,272,000||17,162,000||Chicago White Sox/Houston Astros|
|2004||FOX||4||15.8||26||17,270,000||25,390,000||Boston Red Sox/St. Louis Cardinals|
|2003||FOX||6||12.8||22||13,834,000||20,142,000||Florida Marlins / NY Yankees|
|2002||FOX||7||11.9||20||12,645,000||19,261,000||Anahiem Angels/San Francisco Giants|
|2001||FOX||7||15.7||26||16,519,000||24,528,000||Arizona Diamnondbacks / NY Yankees|
|2000||FOX||5||12.4||21||12,657,000||18,081,000||NY Yankees / NY Mets|
|1999||NBC||4||16.0||26||16,105,000||23,731,000||NY Yankees / Atlanta Braves|
|1998||FOX||4||14.1||24||14,050,000||20,340,000||NY Yankees / San Diego Padres|
|1997||NBC||7||16.7||29||16,410,000||24,790,000||Florida Marlins / Cleveland Indians|
|1996||FOX||6||17.4||29||16,890,000||25,220,000||NY Yankees / Atlanta Braves|
|1995||ABC||6||19.5||33||18,710,000||28,970,000||Atlanta Braves / Cleveland Indians|
|1993||CBS||6||17.3||30||16,330,000||24,700,000||Toronto Blue Jays / Philadelphia Phillies|
|1992||CBS||6||20.2||34||18,820,000||30,010,000||Toronto Blue Jays / Atlanta Braves|
|1991||CBS||7||24.0||39||22,060,000||35,680,000||Minnesota Twins / Atlanta Braves|
|1990||CBS||4||20.8||36||19,320,000||30,240,000||Cincinnati Reds / Oakland Athletics|
|1989||ABC||4||16.4||29||15,090,000||24,550,000||Oakland Athletics / San Francisco Giants|
|1988||NBC||5||23.9||39||21,610,000||34,490,000||Los Angeles Dodgers / Oakland Athletics|
|1987||ABC||7||24.0||41||21,230,000||35,340,000||Minnesota Twins / St. Louis Cardinals|
|1986||NBC||7||28.6||46||23,640,000||36,370,000||New York Mets / Boston Red Sox|
|1985||ABC||7||25.3||39||21,740,000||34,510,000||Kansas City Royals / St. Louis Cardinals|
|1984||NBC||5||22.9||40||19,270,000||28,010,000||Detroit Tigers / San Diego Padres|
|1983||ABC||5||23.3||41||19,570,000||29,540,000||Baltimore Orioles / Philadelphia Phillies|
|1982||NBC||7||27.9||49||23,370,000||38,070,000||St. Louis Cardinals / Milwaukee Brewers|
|1981||ABC||6||30.0||49||24,480,000||41,370,000||Los Angeles Dodgers / NY Yankees|
|1980||NBC||6||32.8||56||25,380,000||42,300,000||Philadelphia Phillies / Kansas City Royals|
|1979||ABC||7||28.5||50||21,730,000||37,960,000||Pittsburgh Pirates / Baltimore Orioles|
|1978||NBC||6||32.8||56||24,450,000||44,278,950||NY Yankees / Los Angeles Dodgers|
|1977||ABC||6||29.8||53||21,720,000||37,150,000||NY Yankees / Los Angeles Dodgers|
|1976||NBC||4||27.5||48||19,580,000||34,720,000||Cincinnati Reds / NY Yankees|
|1975||NBC||7||28.7||52||19,980,000||35,960,000||Cincinnati Reds / Boston Red Sox|
|1974||NBC||5||25.6||46||17,540,000||29,080,000||Oakland Athletics / Los Angeles Dodgers|
|1973||NBC||7||30.7||57||20,320,000||34,750,000||Oakland Athletics / NY Mets|
|1972||NBC||7||27.5||58||NA||NA||Oakland Athletics / Cincinnati Reds|
|1971||NBC||7||24.2||59||NA||NA||Pittsburgh Pirates / Baltimore Orioles|
|1970||NBC||5||19.4||53||NA||NA||Baltimore Orioles / Cincinnati Reds|
|1969||NBC||5||22.4||58||NA||NA||NY Mets / Baltimore Orioles|
|1968||NBC||7||22.8||57||NA||NA||Detroit Tigers / St. Louis Cardinals|
*While there were six telecasts for the 2008 series, there were only five games. The sixth telecast was the completion of game five which was suspended due to rain.
**Of course average viewership means nothing to advertising revenue, but like most historical ratings data, we lack historical demo group ratings for comparison.
Copyright © 2011 The Nielsen Company. All Rights Reserved.