Note: the numbers below are only total reach who have watched at least six minutes of coverage and not the average audience numbers we usually post.
via press release:
MORE PEOPLE CONTINUE TO WATCH “THE NFL ON CBS” THAN ANY OTHER NETWORK
THROUGH 14 WEEKS OF 2010 NFL SEASON
Through 14 weeks of the 2010 NFL regular-season, more people watch THE NFL ON CBS games than any other network, based on a cumulative analysis of Nielsen data.
Through 14 weeks of the 2010 season (September 9-December 13), THE NFL ON CBS regular-season games were seen by an estimated 156.6 million viewers, 11% higher than NBC’s 140.5 million viewers, 2% higher than FOX’s 154.1 million viewers and 50% higher than ESPN’s 104.0 million.
Overall, THE NFL ON CBS’s estimated 156.6 million viewers is 5% higher than last year
through 14 weeks (149.0).
The cumulative audience is based on Total Viewers (Persons 2+) who have watched at least six minutes of NFL game coverage since the start of the 2010 regular-season.