The 32.6 million is slightly different (and lower) than what we reported from the overnights because the coverage ran until midnight and what we saw in the overnight report was only for the primetime portion through 11pm.

via NBC press release:


67.5 Million Viewers Watched Opening Ceremony on NBC; 17 Million More than Torino and Nearly 6 Million More Than Tabloid-Fueled Lillehammer Games in ‘94

32.6 Million Average Audience is 47% Higher than Torino

VANCOUVER -February 13, 2010 – In the half-century of televised Olympics, NBC’s coverage of the Opening Ceremony from Vancouver was the MOST WATCHED EVER for a non-U.S. Winter Olympics with 67.5 million total viewers, 17 million more than Torino in 2006 (50.2 million) and six million more than the tabloid-fueled 1994 Lillehammer Games (61.7 million) which stood for 16 years as the most-watched Opening Ceremony for a non-U.S. Games.

The Opening Ceremony on NBC averaged 32.6 million viewers, more than 10 million more and 47 percent higher than Torino (22.2 million) and earned a 17.3/30 national rating for an increase of 35 percent over Torino in 2006 (12.8/21).

The 32.6 million average viewers is the most for a non-U.S. Winter Olympics Opening Ceremony in 16 years – just below the 33.8 million for the tabloid-fueled Lillehammer Games in 1994.  The 17.3/30 national household rating is also the best for a non-U.S. Winter Games since Lillehammer.

The Washington Post said that “the Winter Games got off to a splendiferous start with the Opening Ceremony – with images that rivaled that of ‘Avatar.’ — All of it was rendered splendid by NBC’s HD cameras and enhanced by discreet commentary from the anchors.”


1. VANCOUVER – 2010 – 67.5 Million

2. *Lillehammer – 1994 – 62.0 million

3. Nagano – 1998 – 52.4 million

4. Torino – 2006 – 50.2 million

5. Albertville – 1992 – 46.7 million

*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.

NBCOLYMPICS.COM UP 469% FROM TORINO: NBC’s Olympics website,, registered 4.8 million unique users for Day 1 of the Vancouver Games, 469 percent higher than the Day 1 of the last Winter Games in Torino in 2006 (861k)

·               The site also delivered 1.9 million video streams – 836% more than Torino’s first day (201K).

NBC OLYMPICS MOBILE APP IS NO. 1 ON ITUNES: NBC Olympics Mobile app, the No. 1 free app in the iTunes store, generated more two million page views yesterday.


Mountain Time Zone                      21.2/36

Pacific Time Zone                             19.8/36

Eastern Time Zone                          18.9/31

Central Time Zone                           18.6/30


1. Seattle, 25.9/47

2. Milwaukee, 25.8/43

3. Denver, 25.4/44

4. St. Louis, 23.7/40

5. West Palm Beach, 23.3/35

6. Cleveland, 23.1/38

7. Salt Lake City, 22.3/39

8. Columbus, 21.8/37

9. Ft. Myers, 21.4/ 34

10. Detroit, 21.1/34

11. Portland, 21.1/39

12. Providence, 21.0/36

T13. Richmond, 20.9/33

T13. Baltimore, 20.9/32

15. Sacramento, 20.6/38

16. San Francisco, 20.3/39

T17. Boston, 20.2/36

T17. Indianapolis, 20.2/34

T17. Nashville, 20.2/30

T20. Chicago, 20.1/33

T20. Buffalo, 20.1/33

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage – representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.

Dick Ebersol served as executive producer of NBC’s Opening Ceremony coverage; David Neal, producer; and Bucky Gunts, director.

Posted by:TV By The Numbers

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