via press release:
NBC SPORTS GROUP CONTINUES MOMENTUM WITH RECORD HONDA CLASSIC RATINGS
ORLANDO, Fla., March 4, 2012 – After Golf Channel’s early round coverage of The Honda Classic registered the highest-rated and most-watched (1.0 / 1,044,000) round one ever in the history of the event on Thursday, NBC continued the momentum into the weekend, producing the best Saturday overnight delivery for the tournament since 2005, which also was up 27 percent from the same round in 2011.
NBC coverage (3-6 p.m. ET) of round three of The Honda Classic – which was up against college basketball on CBS – produced a 1.9 household rating and 5 share. Overnight ratings for the final round on NBC will be available Monday morning and final ratings data for Golf Channel’s coverage of round two, as well as weekend, lead-in coverage of rounds three and four will be available on Tuesday afternoon.