Citing low ratings, Variety reports that WWE’s ECW will air its last telecast on Syfy  tonight with the WWE replacing it with a hour-long reality series that centers on WWE’s up-and-coming wrestlers dubbed “NXT.”  The show will pair eight current stars with rookies from Floriday Championship Wrestling.

“‘ECW’ feels old, it feels tired,”  Vince McMahon said. “Sometimes our brands need freshening up. You have to continue to reinvent yourself.

The show has been struggling to catch on with audiences lately. Its format of matches between an exclusive lineup of wrestlers each week was considered too similar to WWE’s two stronger shows, but with lesser-known athletes.

WWE bought the “ECW” brand, which stands for “Extreme Championship Wrestling,” and its video library in 2003, and after finding success with pay-per-view fights and merchandise, launched the series with 13 episodes on Sci-Fi in 2006. At the time, the show generated a 2.79 rating, but it’s currently generating a little more than a 1 rating.

NXT bows on February 23.

Posted by:TV By The Numbers

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