As always, Tiger Woods in contention = big TV ratings.
via press release:
CBS Sports’ final-round coverage of the PGA TOUR’s AT&T NATIONAL, which saw host Tiger Woods win his tournament with a birdie at the 16th hole and pars at 17 and 18 to beat Hunter Mahan by a stroke, onSunday, July 5 (3:00-6:30 PM, ET) scored an overnight household rating/share of 4.6/11, up +207% from last year’s 1.5/3 in the metered markets.
Sunday’s 4.6/11 was the highest rating for a PGA TOUR event (non-major) on CBS Sports since a 4.6/9 for the final round of the BUICK INVITATIONAL (1/27/08) and the highest rating for the final round of the AT&T NATIONAL since the inaugural event in 2007.
Sunday’s final-round rating peaked at a 6.3/14 from 6:00-6:30 PM, ET.
CBS Sports’ third-round coverage of the AT&T NATIONAL on Saturday, July 4 (3:00-6:00 PM, ET) earned an overnight household rating/share of 2.6/7, up +100% from last year’s third round 1.3/3 in the metered markets.
Saturday’s 2.6/7 was the highest-rated third round for this event.