via press note:
Regarding this morning’s Nielsens, note that the fast-national ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key measures in the fast-affiliate ratings.
- In metered-market results, which accurately reflect time-zone adjustments, last night’s Seattle Seahawks-San Francisco 49ers game averaged a 12.5 rating, 25 share from 8:30-11:15 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (the Boston market is currently excluded) to easily win the night in the metered markets.
- The 12.5 in metered-market households is the best-ever rating for Thanksgiving primetime game.
- The Seahawks’ 19-3 win over the 49ers on NBC last night grew +6% versus from last year’s 2-point Ravens win over the Steelers on Thanksgiving night (11.8/24).
- Top local ratings for the Seahawks-49ers game on NBC were: Seattle, 35.5/74; Sacramento, 26.4/56; Portland, 19.8/44; San Francisco, 18.8/49; Las Vegas, 18.4/36; Phoenix, 17.9/35; Richmond, 17.5/32; Baltimore, 16.9/31; San Diego, 16.6/38; and Denver, 15.6/33.