McDonald’s may be the official Olympic sponsor, but Subway has Michael Phelps and that isn’t making McDonald’s happy.

“McDonald’s is upset,” said Tony Pace, who oversees the Subway Franchisee Advertising Trust Fund, referring to a complaint from McDonald’s that Subway was trying to pass itself off as an official Olympic fast-food sponsor when McDonald’s bought those rights. “My reaction to the fact McDonald’s is upset? I’m lovin’ it,” Mr. Pace said, quoting the McDonald’s ad slogan.

NY Times Media Decoder

Posted by:TV By The Numbers

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