via press release:


THROUGH 8 WEEKS, SNF BEST IN 14 YEARS: Through the first eight weeks of the NFL season, “Sunday Night Football” is averaging 21.5 million viewers, the most for the first eight weeks of a primetime NFL package in 14 years (23.9 million in 1996 on ABC).

NBC’s eight-week viewership of 21.5 million is 2.4 million more than and 13 percent above last year’s 19.1 million for the opening eight weeks of the NFL season and up 35 percent through the same time period in 2008 (15.9 million).


1. 2010, 21.5 million

2. 2009, 19.1 million

3. 2006, 17.3 million

4. 2007, 16.1 million

5. 2008, 15.9 million

The eight-week average household rating of 13.0/21 is 12 percent higher than last year’s first seven weekends (11.6/19) and 33 percent ahead of the first seven weeks in 2008 (9.8/16).

NO. 1 SHOW OF THE WEEK: For the eighth straight week, “Sunday Night Football” was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic, as well as among Adults 18-34, Adults 25-54, Men 18-34, 18-49 and 25-54.

This was the first time that NBC “Sunday Night Football” went head-to-head with the World Series. SNF out-drew World Series Game 4 by 17 percent (18.1 million for SNF vs. 15.5 million for the World Series). In the previous four years of “Sunday Night Football,” there was no game scheduled against the World Series.

NFL ON NBC IS TOP FOUR MOST-WATCHED BROADCASTS: Since the beginning of the NFL season on 9/9/10, primetime football on NBC are the four most-watched regularly-scheduled programs on primetime television.

1. 9/9/10, Vikings-Saints, 27.5 million (Thursday Kickoff Opener)

2. 10/24/10, Vikings-Packers, 25.7 million (Favre Return to Lambeau II)

3. 9/12/10, Cowboys-Redskins, 25.3 million (2010 SNF: Week 1)

4. 9/19/10, Giants-Colts, 23.1 million (“Manning Bowl II”)

5. 9/27/10, Dancing With the Stars – ABC, 21.4 million


Regular Season – “Football Night in America” begins every Sunday at 7 p.m. ET

Sun. Nov. 7 Week 9 Dallas Cowboys at Green Bay Packers

Sun. Nov. 14 Week 10 New England Patriots at Pittsburgh Steelers

Sun. Nov. 21 *Week 11 New York Giants at Philadelphia Eagles

Sun. Nov. 28 *Week 12 San Diego Chargers at Indianapolis Colts

Sun. Dec. 5 *Week 13 Pittsburgh Steelers at Baltimore Ravens

Sun. Dec. 12 *Week 14 Philadelphia Eagles at Dallas Cowboys

Sun. Dec. 19 *Week 15 Green Bay Packers at New England Patriots

Sun. Dec. 26 *Week 16 San Diego Chargers at Cincinnati Bengals

Sun. Jan. 2 *Week 17 TBA

*Flex Week

Posted by:TV By The Numbers

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