via press release:
TNT’s Coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola Drives Ratings Success with Double-Digit Increases
NASCAR.COM Sets Single-Day Record for Video Views on Saturday, July 3
TNT drove to victory with double-digit ratings, total viewers and household increases for its coverage of the Coke Zero 400 at Daytona powered by Coca-Cola on Saturday, July 3. The network, airing the race in its signature Wide Open coverage which resulted in zero missed laps of green flag racing for the second the consecutive year, earned a 3.6 U.S. household rating, up 16% over last year. In addition, total viewers and households were up 16% each with total viewers at 6,127,000 (5,277,000 in 2009) and households at 4,152,000 (3,567,000 in 2009).
The Coke Zero 400 at Daytona powered by Coca-Cola was the number one program of the night on television with households, total viewers, and key adult and male demos, as well as the number one program of the week across cable with households, total viewers and men 25-54.
TNT also saw significant increases for its key demos, including:
- A18-49 +29% 2,534,000 vs. 1,963,000
- A25-54 +28% 3,269,000 vs. 2,553,000
- M18-34 +5% 339,000 vs. 322,000
- M18-49 +38% 1,689,000 vs. 1,222,000
- M25-54 +34% 2,215,000 vs. 1,651,000
Along with strong television viewership, NASCAR.COM’s coverage of the Coke Zero 400 at Daytona powered by Coca-Cola propelled the site to a new single-day video record. NASCAR.COM’s extensive coverage featured the first ever 3D presentation of a NASCAR race and TNT RaceBuddy which complemented TNT’s innovative Wide Open coverage.
- NASCAR.COM set a new single-day record for total video views (live and on demand) with 986,000 (up 544% vs. last year) for its coverage of the Coke Zero 400 at Daytona on Saturday, July 3, which also included TNT’s Larry McReynolds hosting a live chat with fans prior to the race.
- NASCAR.COM also experienced more than a 20% growth in page views (+27% to 5.7 million) and daily uniques (+22% to 876K), with total streams on TNT RaceBuddy up 71%.
- The NASCAR webcast page delivered 365,000 page views (+168% vs. last year), 145K daily uniques (+131% vs. last year), and 186K visits (+130% vs. last year).
- On Friday, July 2, NASCAR.COM had a 22% increase in page views, a 13% increase in daily uniques, and a 53% increase in video streams year over year, due in part to Dale Earnhardt, Jr.’s win in the Nationwide Series race.
Turner Sports will wave the checkered flag on its NASCAR on TNT Summer Series coverage this Saturday, July 10 with NASCAR Sprint Cup Series Racing from Chicago. Countdown to Green begins at 6:30 p.m. (ET) and the race begins at 7:30 p.m. (ET).
Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS ,TNT and truTV, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, the NCAA Men’s Basketball Tournament, professional golf, PGATOUR.COM and PGA.com. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.
Television Source: Nielsen Media Research, based on Live + Same Day data / Star Trak. 2010 NASCAR Sprint Cup races on TNT vs. 2009 (06/06/2010 – 07/03/2010 vs. 06/07/2009 – 07/04/2009). Saturday prime ad-supported broadcast and cable prime telecast comparison (07/03/2010 8:00 – 11:00PM, FOX / CW 8:00 – 10:00PM). Cable total-day comparison for the week of 06/28/2010 -07/04/2010.
Online Source: Omniture