After four games, this year’s Stanley Cup Final between the Los Angeles Kings and the New Jersey Devils is in danger of having the second lowest TV viewership average since at least 1995 (perhaps earlier, I lack the data). Our polled readers turned out to have been wildly optimistic.

The ballpark average of 2.4 million for those four games keeps this year’s SCF in the running to fall to the second lowest viewership since 1995.
NBC caught a bit of a ratings break with the Devils win in game 4. They’ll get at least one more game on NBC broadcast, and each potentially clinching game typically has better viewership than the preceding one.
However, reaching an average viewership over 2006’s 2.834 million is virtually impossible at this point (in round numbers it would require a seven game series with an average of 3.38 million viewers for the final three games).

What happened?
  • Because of the strike compressed NBA season, Stanley Cup Final matches have gone head to head with NBA Conference Finals games which would not be the case during a normal NBA season.
  • While LA and NY are the two largest US TV markets, neither team generates enthusiasm among a significant portion of those large markets, as opposed to how Boston, Chicago, Detroit or Pittsburgh would.


NHL Stanley Cup Finals TV Ratings, 1995-2011

Year Net Games Household Rating Household Share Average Households (million) Average Viewers (million) Teams
2011 NBC/VS** 7 2.7 5  4.6 Boston v. Vancouver
2010 NBC/VS** 6 3.4 6 Chicago v. Philadelphia
2009 NBC/VS** 7 3.1 6 Pittsburgh v. Detroit
2008 NBC/VS 6 2.6 5 2.929 4.479 Pittsburgh vs. Detroit
2007 NBC/VS 5 1.2 2 1.307 1.764 Ottawa vs. Anaheim
2006 NBC/OLN** 7 1.8 3 1.994 2.834 Carolina vs,Edmonton
2005 NHL Season Cancelled
2004 *ABC/ESPN 7 2.2 4 2.366 3.286 Tampa Bay Lightning vs. Calgary Flames
2003 *ABC/ESPN 7 2.4 4 2.557 3.627 New Jersey Devils vs. Anaheim Ducks
2002 ABC 3 3.6 7 3.815 5.768 Detroit Red Wings vs. Carolina Hurricanes
2001 ABC 5 3.3 6 3.371 5.058 Colorado Avalanche vs. New Jersey Devils
2000 ABC 4 3.7 8 3.734 5.511 New Jersey Devils vs. Dallas Stars
1999 FOX 3 3.4 6 3.379 4.873 Dallas Stars vs. Buffalo Sabres
1998 FOX 1 3.3 6 3.230 4.830 Detroit Red Wings vs. Washington Capitals
1997 FOX 1 4.0 8 3.930 6.370 Detroit Red Wings vs. Philadelphia Flyers
1996 FOX 2 3.6 7 3.430 5.090 Colorado Avalanche vs. Florida Panthers
1995 FOX 2 3.4 8 3.254 5.210 New Jersey Devils vs. Detroit Red Wings

*ABC had 5 telecasts & ESPN had 2 telecasts so this is the combined average of both networks.

**2006 NBC had 5 telecasts & OLN had 2 telecasts so this is the combined average of both networks. 2009 NBC had 5 games, Versus had 2 games. 2010 NBC had 4 games, Versus had 2 games. 2011 NBC had 5 games, Versus had 2 games.

Data for 2006-11 is Live+SD, all previous years is Live viewing.

I know that average viewership and household ratings are meaningless to the business of NBC and NBCSN, but like most historical data that’s all we’ve got.

Unfortunately, while the 2009 and 2010 Stanley Cup Final household ratings were well above those for any year since 2002, I was unable to find average viewership for the SCF as a whole for those years. I could only find the NBC telecast viewership averages (which were 6.1 million for 4 games in 2010, and 5.6 million for 5 games in 2009).

Nielsen TV Ratings Data: ©2012 Nielsen Media Research, Inc. All Rights Reserved.

Yes, this is just an updated version of the June 5 post.

Posted by:TV By The Numbers

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