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The 2010 FIFA World Cup knockout round match between the USA and Ghana averaged a 9.9 metered market household rating on ABC between 2:30 p.m. and 5:15 p.m. Eastern time. That was an increase of about 10% from the metered market ratings during the USA v. England match on Saturday, June 12.

That USA-England match averaged ~13 million viewers on ABC, and another 4 million viewers on Univision.

If the viewership of the USA-Ghana match also increased by 10% (a reasonable guess at this point), then the average viewership would end up in the neighborhood of 19 million average viewers. After guessing low on USA-England, I’d end up being about 15% high on my guess for USA-Ghana.

Posted by:TV By The Numbers

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