Update: nationally the game averaged 8.2 million viewers on MSNBC.

We’re still waiting on the national ratings and viewer numbers for last night’s exciting USA vs. Canada matchup on MSNBC where the USA upset Canada 5-3, but at least in the local Buffalo market (definitely a hockey town) the MSNBC coverage beat the coverage on NBC in terms of local Buffalo market household ratings:

The U.S. victory, which gave Team USA a bye into the quarterfinals and an extra day of rest, attracted a 14.6 rating locally on MSNBC, representing 14.6 percent of area households. Meanwhile, NBC’s coverage of skiing and figure skating averaged a 13.4 rating during the game on Channel 2.

via The Buffalo News

Posted by:TV By The Numbers

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