via press release:

 TBS Delivers a 5.2 Metered Market Rating For Network’s Exclusive Coverage of ALDS Game Four of Yankees-Tigers Series

 TBS and TNT’s Quadruple-header Coverage Builds Audience Throughout the Day; Day Five Coverage Averages a 3.1 Metered Market Rating

TBS’ exclusive coverage of Major League Baseball’s (MLB) League Division Series (LDS) featuring a primetime match-up in Game 4 between the New York Yankees at Detroit Tigers delivered a 5.2 metered market rating, up +8% over Monday’s Game Three matchup between the two teams. Locally, the game also delivered a 15.2 household rating in New York and 22.7 household rating in Detroit for the Yankees 10-1 victory.

The networks of Turner Sports (TBS and TNT) exclusively aired all four LDS games on Tuesday with the two networks averaging a 3.1 metered market rating, up +3% over comparable coverage vs. 2010. With coverage of TBS’s Yankees-Tigers Game 4 (8:30 PM-12:00 AM ET) and TNT’s Brewers-Diamondbacks Game 3 (9:30 PM-12:45 AM ET) overlapping each other (9:30 PM-12:00 AM ET), the aggregate primetime average metered market rating was 6.4.

Other Highlights Include:

  • Texas Rangers at Tampa Bay Rays Game 4 (TBS, 2:00 p.m.) averaged a 1.9 metered market rating, up + 6 % over comparable coverage vs. 2010 ( 1.8 for Day 5 Game 1 – 2010 Texas/TB Game 4 Sunday 1P start )
  • Philadelphia Phillies at St. Louis Cardinals Game 3 (TBS, 5:00 p.m.) averaged a 3.8 metered market rating, up +19 % over comparable coverage vs. 2010 ( 3.2 for Day 5 Game 2 – 2010 SF/Atl Sunday 4P start )
  • Milwaukee Brewers at Arizona Diamondbacks Game 3 (TNT, 9:30 p.m.) averaged a 1.3 metered market rating, (no comparison available)

Local Market Ratings:

  • Dallas/Fort Worth averaged a 7.8 metered market household rating
  • Tampa Bay/St. Petersburg averaged a 10.6 metered market household rating
  • Philadelphia averaged a 21.6 metered market household rating
  • St. Louis averaged a 20.4 metered market household rating
  • Milwaukee averaged a 17.2 metered market household rating
  • Phoenix averaged a 11.3 metered market household rating

Source: Based on Nielsen Media Research, Live + Same Day Metered Markets.

TBS is the exclusive television home of all four of Major League Baseball’s League Division Series (LDS) and the National League Championship Series (NLCS).

Wednesday, Oct. 5 Games on TBS include:

  • Philadelphia Phillies at St. Louis Cardinals, Game 4 (6:00 PM ET)
  • Milwaukee Brewers at Arizona Diamondbacks, Game 4 (9:30 PM ET)

Thursday, Oct. 6 Game on TBS Includes:

  • Detroit Tigers at New York Yankees, Game 5 (8:00 PM ET)
Posted by:TV By The Numbers

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