CBS has sold close to 90 percent of its U.S. Open tennis commercial inventory at an average, flat cost-per-thousand rate compared to last year, according to John Bogusz, executive vp, sports sales at CBS.
“We are at a comparable sellout level to where we were last year at this point,” Bogusz said.
This year’s Open begins six days later than it did last year, when the tournament ran from Aug. 25 to Sept. 7, with CBS’ coverage beginning on Aug. 30. This year’s tournament runs from Aug. 31 to Sept. 13, with CBS’ coverage beginning on Sept. 5. CBS will air 37 1/2 hours of match coverage this year.