According to ad buyers, CBS Television Distribution (CTD) has been seeking big price hikes in the upfront market for commercials in The Oprah Winfrey Show, and is looking for “crazy numbers” for spots in her final episode in September 2011–several times the $100,000 per 30 seconds some advertisers already pay.

Numbers ranging from $500,000 up to $1 million are being bandied about on the advertising grapevine for spots on the final broadcast.

via Broadcasting & Cable.

Posted by:TV By The Numbers

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