Mattel will be rolling out new versions of Barbie and Ken based on four characters from Mad Men (Joan Holloway, Roger Sterling and Don & Betty Draper).
The dolls are part of a premium-price collectors’ series for adults that Mattel calls the Barbie Fashion Model Collection. Although there have been Barbies and Kens based on other TV series, among them “I Love Lucy” and “The X-Files,” the dolls will be the first licensed line for that collection, Mattel says, with a suggested retail price of $74.95 each.
$300 for the set! Which will sell more, the Joan doll or the Don doll?