Le Batard has been a substitute host on PTI for years now, and the running joke over the years is that when his face shows up on the screen viewers are Usain Bolt-like in the speed in which they change the channel.
I never believed the joke, at least not to the extreme they took it because simple logic says if he was really that bad for ratings, they wouldn’t keep bringing him back.
With a two week run of Le Batard paired with Michael Wilbon instead of Kornheiser, I thought I’d take a look at the numbers.
At least in his first week filling in for Mr. Tony, there was no noticeable impact to the overall viewer averages. PTI’s numbers fluctuate week to week a bit anyway, but one thing that seems to always be the case is that Monday’s show is the most-viewed.
In TK’s last week, PTI averaged 1.203 million viewers per episode, in Le Batard’s first week PTI averaged 1.174 million. That’s down an average of 29K viewers, but well within the range of normal week-to-week fluctuations.
I’ll have numbers for the second week on Tuesday, but I wouldn’t bet on a mass exodus. Update: second week added, indeed, no mass exodus, and due to a big Monday and Friday, the average for the second week went up from the first week’s average of 1.174 million to 1.191 million. That trailed the most recent week w/TK by only around 12K viewers on average
|Date||Show||Net||Day||Time||Viewers L+SD (000)|
|2/15/2010||PARDON THE INTERRUPTION||ESPN||Mon||05:30P-06:00P||1,312|
|2/18/2010||PARDON THE INTERRUPTION||ESPN||Thu||05:30P-06:00P||1,263|
|2/17/2010||PARDON THE INTERRUPTION||ESPN||Wed||05:30P-06:00P||1,208|
|2/19/2010||PARDON THE INTERRUPTION||ESPN||Fri||05:30P-06:00P||1,134|
|2/16/2010||PARDON THE INTERRUPTION||ESPN||Tue||05:30P-06:00P||1,100|
|With Le Batard|
|2/22/2010||PARDON THE INTERRUPTION||ESPN||Mon||05:30P-06:00P||1,320|
|2/24/2010||PARDON THE INTERRUPTION||ESPN||Wed||05:30P-06:00P||1,242|
|2/25/2010||PARDON THE INTERRUPTION||ESPN||Thu||05:30P-06:00P||1,133|
|2/23/2010||PARDON THE INTERRUPTION||ESPN||Tue||05:30P-06:00P||1,125|
|2/26/2010||PARDON THE INTERRUPTION||ESPN||Fri||05:30P-06:00P||1,049|
|3/1/2010||PARDON THE INTERRUPTION||ESPN||Mon||05:30P-06:00P||1,405|
|3/5/2010||PARDON THE INTERRUPTION||ESPN||Fri||05:30P-06:00P||1,197|
|3/2/2010||PARDON THE INTERRUPTION||ESPN||Tue||05:30P-06:00P||1,196|
|3/3/2010||PARDON THE INTERRUPTION||ESPN||Wed||05:30P-06:00P||1,084|
|3/4/2010||PARDON THE INTERRUPTION||ESPN||Thu||05:30P-06:00P||1,075|